Unafraid to stand out and unwilling to compromise, just like the individuals who drive it, the original Toyota C-HR created a new genre. An icon from day one, it captured the hearts of thousands of Europeans drivers that had been waiting for a car that shared their rebellious streak.
But the Toyota C-HR’s success laid down a challenge – how to take a convention-defying original to the next level? When a car is already synonymous with fun and audacity, can it be improved?
With the new Toyota C-HR prologue concept the answer is yes.