Toyota Motor Europe coordinates numerous functions for the region, from sales and marketing to the design, research and development of our future models. It is playing a key role in Toyota’s transition to a mobility company and its development and use of connected technologies.
The prime responsibility of Toyota Motor Europe (TME) is to manage the sales & marketing of Toyota and Lexus vehicles and parts at wholesale level in the EU, as well as in the UK, Russia, Turkey, Kazakhstan and Israel. TME supports the network of National Marketing and Sales Companies and distributor businesses that handle our vehicles at country level. It provides central product planning, marketing & communications functions, and takes responsibility for business strategy. This ensures that products, pricing, marketing and retailer operations are ideally suited to their local market.