Safety is our top priority. Ultimately, we aim for zero traffic accidents in a society where people can freely and safely move around. This ambition requires a comprehensive approach that extends beyond car and road safety to include overall safety awareness and education.
Safety is embedded in our DNA
Safety has always been an integral part of our company culture. As early as 1938, Toyota Motor Corporation in Japan launched a Safety and Health Committee and organised Safety Week activities. In the mid-20th century, facilities were adapted to meet increasingly stringent safety standards and protocols.