Our mission is to minimise customer inconvenience. Our customers therefore determine our quality. In the true spirit of Kaizen, this mission never ends.
The voices of our customers
Our customers are the most important people to listen to when it comes to understanding what Toyota quality means. Their independent views and experiences with their vehicles tell us whether our quality goals are being met. Their feedback gives us the real-world information we need to make improvements and produce ever-better cars.
We are always ready to listen to the voices of our customers and we pay equal attention to criticism as to praise. Quality does not just refer to the products we deliver, but also to the quality of work we do in all our business areas and for all ‘internal’ customers.