1. Company
  2. News, Stories and Events
  3. Toyota C-HR Design
I want to…

The bold just got bolder

Provocatively Toyota C-HR, the next-generation prologue concept does things its own way, riffing on the original while forging its own path. Still bold, still polarising perhaps, the Toyota C-HR prologue concept is proof that some rules are made to be broken.

Wanting and delivering it all

Edgy, sporty and fun, the Toyota C-HR prologue concept refuses to compromise. Big wheels and compact body overhangs give it a stance that’s impossible to ignore. And in style it’s more of a coupé than ever, yet space for occupants is improved.

Keen-edged yet powerfully organic

The Toyota C-HR prologue concept expresses movement through morphing surfaces. Shifting from the precision-formed to the seductively organic, this fusion highlights the key design features. At the same time strong character lines give the Toyota C-HR prologue concept huge visual impact.

Uniquely unforgettable

The distinctive HAMMERHEAD face is a product of interlocking shapes and a graphical lighting signature. From the front, the Toyota C-HR prologue concept has the piercing look of a shark, ready to surge forward. This interlocking theme, continued all over the body, creates a style unlike anything else on the road.

Three colours, one vision

The Toyota C-HR prologue concept brings a third colour accent – Sulphur – over the high-contrast pairing of Metal Silver and Carbon Black. Conceived from the outset to stand out in a tri-colour option, this is fearless, confident design. The future’s got attitude – are you with us?