Toyota News, Stories, and Events

First launched in 1997, the world’s most popular hybrid electric vehicle, the Prius, quickly became renowned as a sustainability game-change.

Toyota Ireland is delighted to announce we have retained our position as the No. 1 car brand for reputation in Ireland.

Toyota Ireland has joined forces with 98FM to become Official Car Partner to 98FM’s Thunder Team.

Toyota continues its dominance as Ireland’s best-selling car brand for three years in a row with a market share of 14.62%.

Virgin Media Solutions are delighted to announce Toyota as the new, official sponsor of The Graham Norton Show in 2023.

Young Irish artists of all backgrounds and abilities aged 15 and under are in with a chance to win a trip to Japan through the power of imagination.

Unafraid to stand out and unwilling to compromise, just like the individuals who drive it, the original Toyota C-HR created a new genre.

The bold becomes bolder as the Toyota C-HR prologue debuts with stand-out colour tones, enhanced stance, and a piercing face structure.

Toyota Motor Europe announced its commitment to achieve full carbon neutrality in Europe by latest 2040.

The new Toyota bZ Compact SUV Concept has made its European debut in Brussels, Belgium.

Toyota presents the European premiere of the eye-catching fifth-generation Toyota Prius.

Provocatively Toyota C-HR, the next-generation prologue concept does things its own way, riffing on the original while forging its own path.

Toyota, Ireland’s best-selling car brand for 2021 and 2022 is ready for the 231 period and is delighted to announce the arrival of the all-new Corolla Cross.

The Yaris Cross self-charging hybrid electric has been named 2022 World Urban Car by the organisers of the World Car Awards.

Toyota Ireland is expanding its Yaris Cross compact SUV range with GR SPORT grade, coming to Irish shores in the first quarter of 2023.

Toyota Ireland is delighted to announce its partnership with youth organisation Foróige for its highly commended Big Brother Big Sister mentorship programme.

Toyota Ireland is pleased to announce that the legendary Land Cruiser is once again available to order.

Cogan’s Toyota, Cork receives prestigious Ichiban award along with 47 fellow European retailers. “Ichiban” in Japanese means “Number One”.

Toyota, Ireland’s best-selling car brand in 2021 and 2022, is delighted to announce its 222 offers for new car sales.

National Competition Launched to Incentivise and Encourage Hybrid Drivers to Call Out ‘Zero Emission Driving Time’

Toyota Ireland is delighted to announce the finalists in the 2022 Toyota Dream Car Art Contest.

Toyota, Ireland’s best-selling electrified car brand has announced its partnership with Wellfest 2022 as the official car sponsor of the annual wellness festival.

TOYOTA GAZOO Racing held the world premiere of the all-new GR Corolla in Long Beach, California on March 31 on the eve of the opening round of the Formula Drift season.

Toyota Ireland is pleased to confirm that its online reservation allocation for its forthcoming full battery electric, bZ4X, is fully reserved and online registrations are now closed.

After a strong start to Q1, Toyota has maintained its position as Ireland’s best-selling car brand for 2022 to date.

The all-new bZ4X, the first model in Toyota’s new bZ will arrive in Toyota dealerships nationwide from June 2022.

The all-new Toyota Aygo X, a unique crossover in the A-Segment that is designed and produced in Europe, will be available at Toyota dealerships nationwide from mid-April 2022.

In January, 98% of Toyota’s sales were for its hybrid electric models, and the company had five models in the top ten.

Toyota Ireland has closed out the year as Ireland’s most popular car brand. With 12.44% share of the passenger car market and four of its models in the top ten best-sellers list.

Toyota Ireland announces the launch of ‘Build a Better World Art Competition’, inspired by the company’s global initiative ‘Dream Car Art Contest’.

Cool and confident, this high-riding concept showcases our unique vision for compact cars. Born in Europe, it brings bold design to a compact crossover body, letting drivers express their personalities while they enjoy getting the most out of urban life.

Toyota has grown and evolved through the relentless pursuit and development of innovative technology with the power to improve lives.

See upcoming dates for free Check It Fits child car seat checks with RSA experts at Toyota dealers & other locations.

Toyota Ireland are the official car partner of Wellfest 2022 and you’ll find the Toyota dome right next door to the Wellmind stage.

Taking Yaris to new heights, the stylish Yaris Cross brings all the qualities of our next-generation small car to a high-riding SUV.

The all-new bZ4X, the first model in Toyota’s new bZ – beyond zero – family of zero emission battery electric vehicles (BEVs) makes its European debut today.

During the main plenary briefing, Toyota executives explained the company’s strategy to reach carbon neutrality as quickly as possible.