- New generation self-charging hybrids will be on display
- New stand reflects Toyota’s transition to innovative mobility company
- New Press Conference approach
The automotive industry is entering a once-in-a-century transformation and Toyota is preparing by shifting from a pure car company towards an innovative mobility provider offering ever better mobility for all.
This brand shift is reflected by a new motor show stand that features 3 distinct areas. One – called Start Your Impossible - is dedicated to new mobility solutions and future innovation. The second celebrates Toyota’s motorsport activities with Toyota GAZOO Racing. And the third area is dedicated to Toyota’s new models, with a clear focus on the latest self-charging hybrid product offers.
To fully reflect the changing media communications landscape, the traditional “on-stand” press conference is replaced with a new digital on-demand format that can be experienced at any time –either on stand or on-line, whether at the motor show itself, or anywhere else in the world.
The digital press conference starts with a brief introduction from Dr. Johan Van Zyl, President and CEO of Toyota Motor Europe, followed by an interactive system with modules dedicated to each car on display and other key messages.
The idea is to offer more flexibility for the media to experience Toyota’s press conference at their convenience, whether physically at the show or visiting virtually from anywhere else.
It will be hosted on a microsite under the following URL: parisms.toyota-europe.com as well as via the Toyota Motor Europe YouTube channel.
Two key product elements are exclusively featured at the Paris Motor Show: Hybrid technology and Toyota New Global Architecture (TNGA). For more than 20 years Toyota has developed, improved and democratised its self-charging hybrid technology. At Paris this year, only hybrid vehicles will be exhibited – from the compact Yaris, to the latest generations of the Corolla, the RAV4 and the Camry.
Toyota New Global Architecture (TNGA) forms the basis of Toyota’s new product and powertrain offers. More than a platform, TNGA is an engineering and design philosophy. While improving the driving dynamics of cars, it also allows the development of exterior and interior designs with stronger emotional appeal.
The stand will feature the world premiere of the all new Corolla Touring Sports, alongside the full reveal of its Hatchback sibling. Thanks to the new TNGA-C platform, the new Corolla features a striking design as well as offering the choice of two self-charging hybrid powertrains – a 1.8l or a brand new 2.0l.
The new RAV4 will debut as a European premiere, with a strong rugged design, the new TNGA-K platform and the new 2.5l self-charging hybrid.
After 14 years of absence, Camry is returning to Western Europe with a completely new model, also underpinned by the new TNGA-K platform and also with the new 2.5l self-charging hybrid.
At the Paris motor show 20 years ago, the Yaris made its world debut. To celebrate that anniversary, a special ‘Y20’ edition is available with the same stand-out Golden Yellow paintwork as the original car from 1998, but this time executed as a bi-tone including a contemporary dark grey roof and other dark grey accents. The other special edition of Yaris at the show celebrates Toyota GAZOO Racing’s successful rally season with a GR Sport version.
Besides car models, Toyota will showcase the latest safety technology development with Toyota Safety Sense featuring new features and functions, fitted on the new Corolla and RAV4.
At the dedicated Toyota GAZOO Racing area, the 2018 Le Mans-winning Toyota TS050 Hybrid LMP1 car will be on display together with the much-coveted Le Mans trophy.
“At Toyota, innovation is a core part of our DNA, and we are constantly looking to evolve both our products and the way we do things. This is clearly demonstrated in our new game-changing, self-charging hybrids arriving in Ireland in January 2019, and now is also reflected in the new way of communicating the traditional press conference via digital media. We hope our customers are looking forward to seeing the new models and enjoy the new format on the stand.”
We invite you to visit the new Toyota stand, experience our new digital press conference and learn about our new products in Hall 4, stand 205.