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Toyota Hybrid vehicle sales increase 140% in 2016

Toyota Ireland today announced significant growth in its hybrid car sales for 2016 compared to 2015.

There has been a recognisable shift in consumer interest towards choosing alternatives to diesel.

  • Sales figures show that 28% of Auris and 23.3% of Yaris models sold in July were hybrid
  • Year to date, 22% of Auris, 20% of Yaris and 10% of all RAV4 sales are hybrid
  • Hybrid vehicles now account for nearly 13% of Toyota total sales

Toyota Ireland today announced significant growth in its hybrid car sales for 2016 compared to 2015. There has been a recognisable shift in consumer interest towards choosing alternatives to diesel. With sales of electric vehicles down 15% in 2016, the limited distance which users can travel appears to remain an issue for Irish customers. Something that's not an issue for hybrid drivers as the combination of both a petrol and electric motor means you never have to plug in a Hybrid.

So far this year Toyota has sold 1,724 hybrid vehicles compared to 758 last year - a 140% increase, meaning that almost 13% of total Toyota sales are now hybrid. Hybrid is available in six Toyota models including the Yaris, Auris, Prius and the RAV4. The new 5 door Toyota C-HR crossover launching in November will also be available as a hybrid and is expected to further increase Toyota’s hybrid sales mix in 2017.

Sales from July show that 28% of Auris and 23.3% of Yaris models sold were hybrid, proving a natural transition towards consumers buying hybrid. Year to date, 22% of Auris, 20% of Yaris and 10% of all RAV4 sales are now hybrid.

Commenting on the announcement, Michael Gaynor, Marketing Director said,

“As consumers continue to seek alternatives to diesel, we are noticing a significant awareness and interest in hybrid, which is reflected in the sales this year. The latest figures prove the fact that more Irish consumers are interested in hybrid technology."

Toyota encourages drivers to continue to experience the benefits that hybrid provides over diesel powered vehicles. A selection of the benefits of driving hybrid are as follows:

  • Up to 40% better fuel efficiency: Because the hybrid system has the unique ability to recycle energy other cars waste, drivers benefit from fuel economy of up to 94mpg, providing up to 40% better fuel efficiency than an equivalent diesel engine. 
  • Up to 30% less maintenance costs: Hybrid owners will enjoy up to 30% less maintenance costs when compared to a non-hybrid vehicle, due to a variety of reasons including the fact that hybrids don’t have a clutch and have less wear and tear on items like brake discs and tyres. 
  • Affordability: Contrary to some beliefs, Toyota hybrids are a lot more affordable than people think, with prices starting from €14,995 or €145 a month. 
  • Environmentally friendly: Combining a petrol engine and an electric motor means that Toyota hybrids emit from just 70g/km, which is incredibly low for a family car. In addition, Toyota hybrid emits much less NOX pollution and particulate matter, giving us better air quality.

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