"Urban Reflections"

To mark the launch of the all-new Toyota C-HR, Toyota collaborates with selected Instagrammers from across Europe to create a collection of unique views of Toyota C-HR in the urban setting of Madrid.

Expressions of urban flow

The all-new Toyota C-HR brings a stunning crossover design to European roads as of early 2017. With its coupe design, firm stance and sharp lines, it’s the perfect car to flow along city roads… To celebrate the launch of the Toyota C-HR, Toyota is setting up “Urban Reflections”, a unique collaboration project that will bring together Instagrammers/photographers from across Europe to create their unique view on the urban flow of Madrid, all seen through the reflections of the Toyota C-HR.

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24 hours of creative collaboration

Over the span of 24 hours, these Instagrammers/photographers will step into the Toyota C-HR and make their way through Madrid in search of their perfect shot. This collection of unique expressions of “Urban Reflections” will be online. In addition, the collection will be exhibited at Toyota’s European flagship showroom Le Rendez-Vous Toyota on Champs Elysées in Paris (France) in early 2017 and in other big cities throughout Europe.

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