Urban Reflections


To mark the launch of the all-new Toyota C-HR, Toyota collaborates with selected Instagrammers from across Europe to create a collection of unique views of Toyota C-HR in the urban setting of Madrid.

Expressions of urban flow

The all-new Toyota C-HR brings a stunning crossover design to European roads as of early 2017. With its coupe design, firm stance and sharp lines, it’s the perfect car to flow along city roads… To celebrate the launch of the Toyota C-HR, Toyota is setting up “Urban Reflections”, a unique collaboration project that will bring together Instagrammers/photographers from across Europe to create their unique view on the urban flow of Madrid, all seen through the reflections of the Toyota C-HR.

24 hours of creative collaboration

Over the span of 24 hours, these Instagrammers/photographers will step into the Toyota C-HR and make their way through Madrid in search of their perfect shot. This collection of unique expressions of “Urban Reflections” will be online. In addition, the collection will be exhibited at Toyota’s European flagship showroom Le Rendez-Vous Toyota on Champs Elysées in Paris (France) in early 2017 and in other big cities throughout Europe.

New Toyota C-HR from €26,895 or €269 per month
New Toyota C-HR from €26,895 or €269 per month

More about

New 2020 Toyota C-HR New 2020 Toyota C-HR The new 2020 Toyota C-HR is arriving to dealerships from mid-November 2019 with a choice of hybrid engines, new design enhancements and further connectivity capabilities. Toyota #UrbanReflectionsMadrid #UrbanReflectionsMadrid To celebrate the launch of the new Toyota C-HR, Toyota challenged some of Europe’s best visual storytellers to capture the spirit of urban flow through the reflection of its new coupe crossover. Toyota at Geneva Motor Show Toyota at Geneva Motor Show This year at Geneva discover how Toyota is bringing a better future to the roads – and one car is capturing all of the attention: the new Toyota C-HR! C-HR Concept: vision of the future C-HR Concept: vision of the future Discover the new incarnation of the C-HR Concept, Toyota’s unique view of the compact crossover segment.
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