‘Ichiban’ is the Japanese word borrowed from ‘Okyakusama Ichiban’ which means ‘Customer First’, with ‘Ichiban’ meaning ‘first’ or ‘number one’.
This year is the 10th Ichiban Awards ceremony and marks the change from Customer Satisfaction to Customer Recommendation; moving from satisfying our customers to providing an exceptional customer experience. This requires a mindset which is characterised by a combination of high empathy and an uncompromising view of doing what is right for the customer.
Approximately 2,300 European retailers were evaluated on their performance in customer recommendation as well as business performance.
