Grange Motors Mullingar win important TME Award

Toyota Motor Europe (TME) announced the winners of the 2016 “Ichiban” European Customer Recommendation Award during an event held in Rome, Italy.

Customer First philosophy has always been a focus of Toyota and is part of the company’s DNA. With this principle in mind a total of 46 awards were presented to retailers from 34 markets, in recognition of their exceptional performance in Customer Recommendation results both in Sales and After Sales.

‘Ichiban’ is the Japanese word borrowed from ‘Okyakusama Ichiban’ which means ‘Customer First’, with ‘Ichiban’ meaning ‘first’ or ‘number one’.

This year is the 10th Ichiban Awards ceremony and marks the change from Customer Satisfaction to Customer Recommendation; moving from satisfying our customers to providing an exceptional customer experience. This requires a mindset which is characterised by a combination of high empathy and an uncompromising view of doing what is right for the customer.

Approximately 2,300 European retailers were evaluated on their performance in customer recommendation as well as business performance.

Speaking at the awards ceremony, Dr. van Zyl, President and CEO of TME said;

"We want not only to be Number 1 in the hearts and minds of our Customers - but we want the Customer to be Number 1 in the hearts and minds of every person in every retailer - from the hostess and technician to you. Customer Recommendation is not a statistical exercise, it's not a number game - it's about connecting to our Customers, it's about creating one to one relationships with them.”

Steve Tormey, Chief Executive of Toyota Ireland added;

“I would like to congratulate all at Grange Motors on winning the Ichiban award. Grange Motors are renowned for putting the customer at the heart of everything they do across all areas of the business in both sales and aftersales. Winning the Ichiban award is recognition of this.”

More about Toyota

View all (8)

Toyota’s Hybrids Are Clear Winners Delivering Lowest CO2 Emissions of Top 10 Best Selling Brands In Ireland According to data from the Society of the Irish Motor Industry (SIMI), Toyota is the clear winner when it comes to reducing the CO2 output from the top 10 car brands.

Toyota to Build Prototype City of the Future Toyota revealed plans to build a prototype "city" of the future on a 175-acre site at the base of Mt. Fuji in Japan.

Self-charging Hybrid Vs. Mild Hybrid – what is the difference? Over the last few months there has been a lot of noise in the motor industry about Mild Hybrid cars, which is adding to the overall confusion that new car buyers are facing.

Toyota Ireland Announces Winners of the Annual Dealer of the Year Awards 2019 Toyota dealers from across Ireland gathered in Dublin last night for the annual Toyota Dealer of the Year Awards. The Awards recognise the excellence achieved by Toyota Dealers and the staff who work tirelessly to ensure the best possible experience for customers throughout the year.

Irish sporting legend Paul O’Connell makes the switch to self-charging hybrid. Toyota Ireland is delighted to announce that Irish sporting legend, Paul O’Connell, has made the switch to a self-charging hybrid and will now be driving a 2019 Toyota RAV4.

Start your electric journey in a Toyota Hybrid! It’s time to clear the air and see what real leadership looks like.

Toyota announces Hybrid Advantage event and offers incentives for going hybrid in 2020 Hybrid Advantage event takes place in Toyota dealership across Ireland from 6 – 9th November

Study by UCD academics reveals Toyota Hybrids drive over 60% of the time in zero emissions mode

Toyota to Build Prototype City of the Future Toyota revealed plans to build a prototype "city" of the future on a 175-acre site at the base of Mt. Fuji in Japan.

Start your electric journey in a Toyota Hybrid! It’s time to clear the air and see what real leadership looks like.

Toyota announces Hybrid Advantage event and offers incentives for going hybrid in 2020 Hybrid Advantage event takes place in Toyota dealership across Ireland from 6 – 9th November

Study by UCD academics reveals Toyota Hybrids drive over 60% of the time in zero emissions mode