Find a dealer
Download a Brochure
Book a Test Drive
Apply for Finance Approval
Request a Trade in Valuation
My Toyota

Toyota Motor Europe awards Tony Burke Motors Galway

Tony Burke Motors Galway is one of 45 winners of the 2014 ‘Ichiban’ European Customer Satisfaction Award during an event held in Madrid, Spain.

Customer First philosophy has always been a focus of Toyota and is part of the company’s DNA. With this principle in mind a total of 45 awards were presented to Dealers from 34 markets, in recognition of their exceptional performance in Customer Satisfaction both in Sales and After Sales areas.

‘Ichiban’ is the Japanese word borrowed from ‘Okyakusama Ichiban’ which means ‘Customer First’, with ‘Ichiban’ meaning ‘first’ or ‘number one’. Since the beginning of the TME’s annual Ichiban Awards in 2007, Customer Satisfaction performance of the Toyota retailers has improved by some 52.4% in Sales and 47.4% in After Sales, according to an internal Toyota customer satisfaction survey performed in Europe.

Approximately 2,300 European retailers were evaluated on their performance to create exceptional customer satisfaction.

Speaking at the awards ceremony, Dr. van Zyl, President and CEO of TME said: ‘We are in the people business.  We need to understand our customers, have the right systems and tools in place, but most importantly have the right mindset throughout the organization. Competitors can copy the product, they can copy processes but they cannot copy the Customer 1st mindset so easily.’

Steve Tormey, Chief Executive of Toyota Ireland added, 


“I wish to add my own congratulations to Tony Burke and all his employees on winning the Ichiban award. Tony Burke Motors is renowned for putting the customer at the heart of everything they do in both sales and aftersales and winning the Ichiban award is recognition of this”

More About Toyota

Toyota at Geneva Motor Show Toyota at Geneva Motor Show This year at Geneva discover how Toyota is bringing a better future to the roads – and one car is capturing all of the attention: the new Toyota C-HR! Hybrid Shines at Frankfurt Motor Show Hybrid Shines at Frankfurt Motor Show As one of the most prestigious motor shows in the world, if you've got something new and exciting to reveal, Frankfurt is the place to do it – and in 2015 Toyota have plenty to make you stand up and take notice. Toyota’s Latest Virtual Crash Dummy Software Toyota’s Latest Virtual Crash Dummy Software Toyota has successfully added a new muscle model capable of simulating human postural states in the latest version of its Total Human Model for Safety (THUMS) virtual human model software. Toyota launches 2015 Auris Toyota launches 2015 Auris Toyota have launched the 2015 Auris range combining hatchback and touring sports body styles with a choice of diesel, petrol and hybrid powertrains, and increased levels of specification. The 2015 Auris has been designed to meet the needs of every C-segment customer model range, and is available from only €20,750.