More information about BrandZ™ Top 100 Most Valuable Global Brands 2015:
(1) Sales result for Toyota Motor Corporation includes Toyota, Lexus, Hino and Daihatsu.
About the BrandZ™ Top 100 Most Valuable Global Brands Ranking
Developed for WPP’s operating companies by Millward Brown Optimor, the BrandZ™ Top 100 Most Valuable Global Brands ranking is now in its tenth year. It is the only study to combine measures of brand equity based on interviews with over two million consumers globally about thousands of global ‘consumer facing’ and business-to-business brands with a rigorous analysis of the financial and business performance of each company (using data from Bloomberg and Kantar Worldpanel) to separate the value that brand plays in driving business revenue and market capitalization.
Consumer perception of a brand is a key input in determining brand value because brands are a combination of business performance, product delivery, clarity of positioning, and leadership. The ranking takes into account regional variations since, even for truly global brands, measures of brand contribution might differ substantially across countries. Access additional useful materials here ( http://www.millwardbrown.com/mb-global/brand-strategy/brand-equity/brandz/top-global-brands)