Powered By Purpose

Our Hybrids are up to 80% powered by an advanced electric engine that charges itself as it drives. But what powers us?

Since we produced our first Hybrid car in 1997, we’ve been driven by our vision for a zero-emissions future. And with each new innovation, we get one step closer to it.

These videos show just some of the ways we’re achieving this. They are proof of our brand promise, and our ultimate goal: a better world, for everyone.

Emissions Targets
Pioneering the hybrid revolution more than 20 years ago and doing more than any other car brand in terms of creating a cleaner and more sustainable motoring environment.

Talking climate change
Toyota is the best car brand tackling climate change in Ireland. Pioneering the hybrid revolution more than 20 years ago and. doing more than any other car brand in terms of creating a cleaner and more sustainable motoring environment. iReach Omnibus Survey 2020.

Toyota Battery Patents
Toyota has more than double the patents on battery technology than the next car manufacturer. Doing more than any other car brand in terms of creating a cleaner and more sustainable motoring environment.

Lowest CO2 emissions
Do more by doing less. Of the top ten best-selling cars in Ireland, Toyota delivers the lowest CO2 emissions. Even better knowing you’ll benefit from lower VRT from the emissions based tax system. According to data from the Society of the Irish Motor Industry (SIMI), Toyota is the clear winner when it comes to reducing the CO2 output from the top 10 car brands - Learn more here.

Recycling
We make sure our cars are built to last. But not for 1000 years. With 95% recyclable parts, we ensure the legacy of a Toyota car lives on in new greener ways. Learn more about vehicle recycling here.

Reputation
You make the change. We help you get there. As Ireland’s favourite and most trusted car brand we’re powered by purpose. iReach Omnibus Survey 2020.

More Electric Kilometres
When more kilometres on the clock is truly better. Toyota drivers travel more electric miles than anyone else. So go on. take the scenic route.

No More Diesel
In 2018 we stopped producing diesel passenger cars. The movement we started is still going strong.

More About Toyota

Toyota introduces the all-new Mirai Toyota introduces the all-new Mirai Second generation of Toyota’s ground-breaking, zero emission hydrogen fuel cell electric saloon. Toyota receives the 2020 SAFETYBEST award Toyota receives the 2020 SAFETYBEST award AUTOBEST has awarded Toyota with the SAFETYBEST 2020 prize for the development and fitment of centre airbags in the new Yaris, a first in the European B-segment. The new HILUX – makes a powerful impression  The new HILUX – makes a powerful impression Since its launch in 1968, the ‘indestructible’ Hilux has proved its invincibility time and again, having conquered the North Pole, Icelandic volcanoes, the Antarctic and a win in the Dakar Rally in 2019. Toyota Hydrogen Fuel Cell Powered Bus Arrives in Ireland for Limited Trial Toyota Hydrogen Fuel Cell Powered Bus Arrives in Ireland for Limited Trial Toyota, together with Hydrogen Mobility Ireland (HMI), is proud to announce the arrival of the world's first Toyota hydrogen fuel cell powered bus, to Ireland for the first time.