Powered By Purpose

Our Hybrids are up to 80% powered by an advanced electric engine that charges itself as it drives. But what powers us?

Since we produced our first Hybrid car in 1997, we’ve been driven by our vision for a zero-emissions future. And with each new innovation, we get one step closer to it.

These videos show just some of the ways we’re achieving this. They are proof of our brand promise, and our ultimate goal: a better world, for everyone.

Emissions Targets
Pioneering the hybrid revolution more than 20 years ago and doing more than any other car brand in terms of creating a cleaner and more sustainable motoring environment.

Talking climate change
Toyota is the best car brand tackling climate change in Ireland. Pioneering the hybrid revolution more than 20 years ago and. doing more than any other car brand in terms of creating a cleaner and more sustainable motoring environment. iReach Omnibus Survey 2020.

Toyota Battery Patents
Toyota has more than double the patents on battery technology than the next car manufacturer. Doing more than any other car brand in terms of creating a cleaner and more sustainable motoring environment.

Lowest CO2 emissions
Do more by doing less. Of the top ten best-selling cars in Ireland, Toyota delivers the lowest CO2 emissions. Even better knowing you’ll benefit from lower VRT from the emissions based tax system. According to data from the Society of the Irish Motor Industry (SIMI), Toyota is the clear winner when it comes to reducing the CO2 output from the top 10 car brands - Learn more here.

Recycling
We make sure our cars are built to last. But not for 1000 years. With 95% recyclable parts, we ensure the legacy of a Toyota car lives on in new greener ways. Learn more about vehicle recycling here.

Reputation
You make the change. We help you get there. As Ireland’s favourite and most trusted car brand we’re powered by purpose. iReach Omnibus Survey 2020.

More Electric Kilometres
When more kilometres on the clock is truly better. Toyota drivers travel more electric miles than anyone else. So go on. take the scenic route.

No More Diesel
In 2018 we stopped producing diesel passenger cars. The movement we started is still going strong.

More About Toyota

Supply shortage Supply shortage The global semiconductor shortage has gotten a lot of attention, and it has halted or delayed the production of vehicles across the automotive industry. We are all affected by this shortage. Discover Proace CITY Electric Discover Proace CITY Electric Compact, capable and no-compromise, the 100% electric Proace CITY Electric is the perfect urban van.   Toyota Continues development in Electrification Toyota Continues development in Electrification Toyota Motor Corporation has announced it is investing more than €11.6bn in research and development (R&D) of batteries, electric motors and power control units for electrified vehicles between now and 2030. VRT Changes Encourage Drivers into Low Emission Cars Such as Self-Charging Hybrids VRT Changes Encourage Drivers into Low Emission Cars Such as Self-Charging Hybrids Budget 2022 again encourages Irish drivers to choose lower-emitting vehicles as evidenced in the VRT changes, which is good news to move more drivers into sustainable driving such as self-charging hybrids, plug-in hybrids and BEVs.