Sustainability and environmental concerns are at the heart of everything we do. So it is probably no surprise that in the 2010s we continued to improve and adapt our electrified technology to move closer to our goal of creating the ultimate eco-car. Welcome to the world of the Mirai.
Targeting zero emissions
The 2015 launch of the Mirai in Europe, Toyota’s first mass-produced fuel cell vehicle, marked another significant step in this journey. Driven by our commitment to the environment, we were researching how we could develop a zero emissions car as early as the 1990s. With the benefit of our success with hybrid, we were able to use the principles of this technology to open up the potential of hydrogen as a clean and sustainable energy source.