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Hybrid icon reborn as plug-in hybrid

Fifth-generation Toyota Prius arrives to Irish shores
  • Fifth-generation Toyota Prius will be available exclusively as a Plug-In Hybrid (PHEV)
  • Retail pricing starts from €45,900*
  • Customers advised to contact their local dealer today to avoid missing out on July delivery
  • Available to see on display at Bloom festival from 1st – 5th June


This July, Toyota Ireland is launching the 5th generation of the revolutionary hybrid icon, the Prius. Guaranteed to make heads turn, the new eye-catching Prius is available exclusively as a Plug-in Hybrid (PHEV) and is priced from just €45,900*. Customers are urged to contact their local dealer today to get ahead of the expected high demand, and for those who simply can’t wait to see it up close and personal it will be on show for the first time in Ireland at Bloom festival from 1st – 5th June, so they get a first look before it hits the dealerships.

First launched in 1997, the world’s most popular hybrid electric vehicle, the Prius, quickly became renowned as a sustainability game-changer, and to date has sold more than 5 million units. From a design perspective the new PHEV is a world away from the original Prius hybrid. With a sleek hammerhead design, it flaunts transformative features and embraces a stylistic evolution. With modern detailing down to an elegantly sloped rear, this new-look fifth-generation Prius stuns from any angle.

Toyota is committed to carbon neutrality, and the Hybrid technology originally pioneered by the Prius continues to drive the transition towards zero emissions. This new fifth-generation edition will be available in Ireland exclusively as a PHEV and is capable of doing 71km in zero emissions mode  after a single charge. The new Prius embodies the continued progression of hybrid technology, giving further choice to those who are seeking to start their electrification journey. For the majority of drivers, the Prius PHEV runs like an EV on their daily journeys, before reverting to an efficient hybrid model when the battery power is depleted.

Toyota Ireland customers can now choose from a wide range of Hybrid Electrics (HEVs) which spend, on average, more than 50% of the time in zero emissions mode, PHEVs (RAV4 and new Prius) and the new BEV, the bZ4X.

Commenting on the Prius Plug-in Hybrid, Zoë Bradley, Head of Marketing Communications and Corporate Affairs in Toyota Ireland said: “The Toyota Prius has been one of the most iconic vehicles in our brand’s history. We are so excited to announce that a new fifth-generation Prius will be arriving to Irish shores in July of this year exclusively as a Plug-in Hybrid and can be seen as soon as June 1st at Bloom festival.

“The Prius was first introduced in 1997 and continues to chart the course in our journey to zero emissions. The new Prius Plug-in Hybrid comes with a stunning design we know our Irish customers will love, along with an impressive 12.3” Toyota Smart Connect multimedia system, 19” alloys, a new 13.6 kWh lithium-ion battery and heated and ventilated driver and passenger seats. We expect the Prius Plug-in Hybrid to be very popular and encourage customers to get in touch with their dealer today to find out more about this next generation model.”

To find out more about the Prius Plug-in Hybrid, visit www.toyota.ie/models/prius-plugin.

*Price excludes delivery and related fees.