Speaking at the launch of the new Toyota C-HR, Zoë Bradley, Head of Marketing Communications and Corporate Affairs in Toyota Ireland said:
“At Toyota Ireland we always strive to deliver upon our brand promise ‘Built for a Better World’. And that’s one of the reasons why we partnered with the incredible Irish designer Aoife McNamara for this launch. This is a perfect partnership which reflects both the style and sustainability of Toyota as well as our bold new brand direction.
We set Aoife a challenge to create bespoke pieces inspired by the new Toyota C-HR, but we knew she would create something incredible and the final garments are perfect. She has encapsulated the innovation, sustainability features, and style of the car to create garments that stand out, while having sustainability at their core. It’s been a pleasure to work with Aoife on this collaboration, and we look forward to her continuing her ambassadorship in the new Toyota C-HR next year.”
Aoife McNamara, fashion designer and founder of Aoife Ireland, said:
“This project was an incredible opportunity to showcase the innovation and design details of the new Toyota C-HR – from the stitching detail to the recycled seat material that was used on the car seats. I adored being able to work on this project with Toyota Ireland, a brand which also holds sustainability at the core of their brand. My experience as a Toyota Ireland ambassador has been brilliant, and I look forward to driving the new Toyota C-HR when it arrives next year.”
For more information about the Toyota C-HR, contact your local Toyota Ireland dealer. For more information about Aoife Ireland, visit Aoife McNamara | Clothes Inspired by Nature, to Protect Nature.