Toyota Hilux wins International Pick-up Award (IPUA)

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• The jury appreciated Hilux’s new powerful and smooth powertrain, fine handling and legendary Quality, Durability and Reliability (QDR)
• Prestigious award reinforces Toyota’s ambition to further strengthen its position in Europe’s LCV businesses

The Toyota Hilux has been announced as the winner of the 6th International Pick-up Award 2022/2023. The presentation of this prestigious award for medium-sized pick-up trucks was made during the Solutrans 2021 exhibition in Lyon, France.

The multiple award-winning Hilux was honoured with this latest accolade by an expert panel from the International Van of the Year jury in recognition not only of its new powerful & smooth powertrain, its fine handling and, of course, its legendary Quality, Durability and Reliability (QDR), but also its ever increasing appeal in the world’s growing dual-usage, leisure and urban markets.

Commenting on the achievement, Michael Gaynor, Marketing Director of Toyota Ireland, said: ‘‘When it comes to brute strength, quality and reliability nothing compares to Hilux. What makes it even more attractive to its legion of Irish fans is its suitability for both work and play thanks to its fine handling and smooth drive. Toyota is delighted to receive such great recognition for Hilux with this prestigious award.”

With more than 50 years of heritage, Hilux has always stood for outstanding Quality, Durability and Reliability (QDR), as well as very capable off-road performance. Now, with the latest Hilux, Toyota has expanded the engine line-up with a new 2.8 litre diesel that offers even more refinement and power.

21st March 1968 witnessed the launch of the first-generation Hilux in Japan, and one year later the model was introduced to the European market. Since then the Hilux pick-up has become one of the most successful models in the Toyota line-up.

Renowned for its Quality, Durability and Reliability (QDR), the unstoppable Hilux has proved its invincibility time and again, having conquered the North Pole, Icelandic volcanoes and the Antarctic continent, and also achieved podium finishes in the Dakar Rally Raid.

Today, Hilux is produced in six different countries and is on sale in 180 countries and regions throughout the world. With more than 18 million units sold globally, it is the world’s favourite pick-up.

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