To celebrate the launch of the new Toyota C-HR, Toyota challenged some of Europe’s best visual storytellers to capture the spirit of urban flow through the reflection of its new coupe crossover. The result of this unique collaboration project is a selection of 24 photographs, each bringing to life the Toyota C-HR through the personal style of the Instagrammers/photographers taking part in the project.

On 26-27 November 2016, Instagrammers/photographers from across Europe gathered in Madrid for a unique collaboration. The task at hand, to capture the new Toyota C-HR in an urban setting, whilst using a sense of reflection in line with the recently launched TV campaign. Over the span of 24 hours, these visual storytellers each made their way through Madrid with a Toyota C-HR in search of the perfect shot. The result is a collection of 24 images, each capturing the design of the car in a highly personal and creative way.

In total, 19 Instagrammmers/photographers from 13 countries took on the challenge; each cherry-picked for their individual creative approach and visual language. Whilst the brief offered creative direction, the main challenge was to stay true to their personal style to assure a rich and varied collection.

The weekend proved a feat in every possible way – from a challenging brief and navigating through Madrid’s urban jungle to challenging weather conditions. But no challenge too big from our visual storytellers. Watch their story below.

From 1 February, the selection of 24 photographs will be exhibited at Le Rendez-Vous Toyota, Toyota’s European showroom on Champs Elysées in Paris (France), together with the Toyota C-HR.

More about Toyota

Irish sporting legend Paul O’Connell makes the switch to self-charging hybrid. Irish sporting legend Paul O’Connell makes the switch to self-charging hybrid. Toyota Ireland is delighted to announce that Irish sporting legend, Paul O’Connell, has made the switch to a self-charging hybrid and will now be driving a 2019 Toyota RAV4. Start your electric journey in a Toyota Hybrid! Start your electric journey in a Toyota Hybrid! It’s time to clear the air and see what real leadership looks like. Toyota announces Hybrid Advantage event and offers incentives for going hybrid in 2020 Toyota announces Hybrid Advantage event and offers incentives for going hybrid in 2020 Hybrid Advantage event takes place in Toyota dealership across Ireland from 6 – 9th November Study by UCD academics reveals Toyota Hybrids drive over 60% of the time in zero emissions mode Study by UCD academics reveals Toyota Hybrids drive over 60% of the time in zero emissions mode
Your cookie settings

We use cookies to provide you a safer experience, improve the performance, enable all site functionality and personalise content.

By accepting our cookie policy, you agree to allow us to collect information on Toyota.ie. Learn more or change your preferences on our Cookie Settings Page.