Find a dealer
Download a Brochure
Book a Test Drive
Apply for Finance Approval
Request a Trade in Valuation
My Toyota

Toyota Motor Europe awards Lambe Brothers with Ichiban Award

TME announced the winners during an event held in Antwerp

Customer First philosophy has always been a focus of Toyota and is part of the company’s DNA.

With this principle in mind, a total of 45 awards were presented to retailers from 33 markets, in recognition of their excellent performance in Customer Recommendation results both in Sales and After Sales. This year, exceptional recognition was given to the retailers who have won eight and nine times in the past eleven years.

‘Ichiban’ is the Japanese word borrowed from ‘Okyakusama Ichiban’ which means ‘Customer First’, with ‘Ichiban’ meaning ‘first’ or ‘number one’. It is a suitable term to describe Lambe Brothers, a Family run dealership who pride themselves on after sales service and have numerous awards to prove it.

The customer minded philosophy was recognised by Dr. Johan van Zyl, President and CEO of Toyota Motor Europe, during his speech at the awards ceremony, where he told the assembled high performing retailers: “You have demonstrated how putting the customer first drives business success”. He went on to add “Toyota wants to be number one in customer recommendation in every market in Europe. The most important goal is to be number one in the hearts and minds of our customers everywhere.”

Steve Tormey, Chief Executive of Toyota Ireland added,

“We are extremely proud of the work of Lambe Brothers Car Sales in Offaly. Customer service is of an exceptional standard at their dealership and we are delighted that this has been recognised by Toyota Motor Europe”.

More about Toyota

Toyota to Build Prototype City of the Future Toyota to Build Prototype City of the Future Toyota revealed plans to build a prototype "city" of the future on a 175-acre site at the base of Mt. Fuji in Japan. Self-charging Hybrid Vs. Mild Hybrid – what is the difference? Self-charging Hybrid Vs. Mild Hybrid – what is the difference? Over the last few months there has been a lot of noise in the motor industry about Mild Hybrid cars, which is adding to the overall confusion that new car buyers are facing. Toyota Ireland Announces Winners of the Annual Dealer of the Year Awards 2019 Toyota Ireland Announces Winners of the Annual Dealer of the Year Awards 2019 Toyota dealers from across Ireland gathered in Dublin last night for the annual Toyota Dealer of the Year Awards. The Awards recognise the excellence achieved by Toyota Dealers and the staff who work tirelessly to ensure the best possible experience for customers throughout the year. Irish sporting legend Paul O’Connell makes the switch to self-charging hybrid. Irish sporting legend Paul O’Connell makes the switch to self-charging hybrid. Toyota Ireland is delighted to announce that Irish sporting legend, Paul O’Connell, has made the switch to a self-charging hybrid and will now be driving a 2019 Toyota RAV4.
Your cookie settings

We use cookies to provide you a safer experience, improve the performance, enable all site functionality and personalise content.

By accepting our cookie policy, you agree to allow us to collect information on Toyota.ie. Learn more or change your preferences on our Cookie Settings Page.