So, as part of Toyota Ireland’s brand promise of being ‘Built for a Better World’, it developed the Face It Down app with the aim of changing driver behavior and improving road safety for everyone.
Launched in July of this year, the free “Face It Down” app for iPhone and Android has seen unprecedented success, with 40,000 downloads and 8,000,000 KM’s driven using the app to date. The app rewards drivers of any make or model who use it and put their phone face down when driving. Points will be earned for every kilometre driven without picking up the phone and can be redeemed with partners FBD Insurance and Topaz Re Store. If the user turns over the phone while driving, all the points accumulated will be lost.