Our transformation to electrification stems from our expertise of over 25 years as a pioneer and leader in hybrid electric technology.
We started to develop hybrid electric vehicles in the mid-1990s when Takeshi Uchiyamada led a team to develop a car for the 21st century. One which would reduce emissions of CO2 and other pollutants. It resulted in the launch of the Prius hybrid in 1997, and our overall hybrid range now includes 44 models. Our hybrids have helped transform the automotive market in Europe, where we are a leader in European CO2 emissions reduction.