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Toyota Kicks Off 2024 As Market Leader

Toyota is the best-selling car brand in January once again as hybrid electric outperforms diesel.
  • Toyota builds on its 2023 market-leading share, closing out January at 17.34%
  • 4 Toyota models featured in the top ten best-sellers list, with 5,457 passenger cars sold in the most competitive month of the year
  • January sales of hybrid electric and electric vehicles combined lead the market with a share of 37.6
  • Hybrid electric has overtaken diesel with 24.3% market share, compared to 22.1% for diesel 


Toyota has closed out the hugely competitive January passenger car sales period as the clear market leader with a share of 17.34%. This marks the fourth January in a row as Ireland’s best-selling car brand. 5,457 passenger cars were sold by Toyota, 1,665 more than the next best seller during January, and showing a 22.99% increase year on year. A continuing consumer demand for hybrid electric and electric vehicles is clear, making up 96.2% of all Toyota passenger cars sold in January.

This shift towards electrified driving has a direct impact on the environment, with these models having lower NOx and CO2 emissions than diesel models. Hybrid electrics in particular are a great option for those looking to switch from diesel to electrified driving, giving them the ability to spend more than 50% of drive time in zero emissions mode, on average, without needing to plug in. 

4 of the 10 best-selling cars were Toyota models, including the Yaris Cross, RAV4, Corolla and all-new Toyota C-HR, which all saw positive numbers. The continuing popularity of electrified driving is clear, with hybrid electric, plug-in hybrid, and electric vehicles combined making up 45.6% of the market. Full EVs accounted for 13.3% of the market, while PHEVs were 8%, and petrol at 32.3%. 


Zoë Bradley, Head of Marketing Communications & Corporate Affairs, Toyota Ireland, said: 

“Closing out January with a market leading share for the fourth year in a row is something we’re immensely proud of and reflects the consumer demand for a more environmentally conscious car choice. It’s encouraging to see more motorists make the move towards electrified driving, which outperformed diesel this January and continues to grow in popularity and market share.

“Toyota has the widest range of electrified vehicles on the market, offering motorists a choice of low-emission options that suit any lifestyle, budget or style. Exciting new arrivals like the Toyota C-HR Hybrid Electric, our expanding Plug-in hybrid models and all-electric Toyota bZ4X represent our continued commitment to our ‘Built for a Better World’ brand promise. The demand we’re seeing from consumers for electrified options gives us the confidence that this year will be another positive year for sustainable motoring.”