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World premiere of the all-new Toyota C-HR

  • New generation model builds on the success of the original Toyota C-HR as an innovator
  • Radical exterior design creates the impact of “a concept car on the road”
  • Contemporary interior styling combines functionality with modern comfort
  • Focus on sustainability with increased use of recycled and vegan alternative materials and reduction in carbon emissions through new production processes
  • Hybrid electrified range with 1.8 & 2.0-litre hybrid electric and 2.0-litre plug-in hybrid electric systems with increased EV capability

Toyota Ireland today unveils the all-new Toyota C-HR, set to launch next year. Irish customers took to the original Toyota C-HR which was a landmark vehicle for both Toyota and the C-SUV segment and went on to become Toyota’s best-performing model for conquest sales. The next generation represents a new avantgarde design direction for Toyota and takes the standout quality and status of its predecessor to a higher level, with advanced technologies and a range of electrified hybrid and plug-in hybrid powertrains with increased power, greater driveability and extended all-electric driving capabilities.

Designed To Stand Out

The original Toyota C-HR broke the mould of SUV design with its coupe-like lines which are rendered even more sharply in the new model with its “super-coupe” profile, a new face similar to all-electric bZ4X and Prius PHEV, and prominent diamond-cut lines along the side of the car. The car’s dynamic look features short overhangs and large wheels up to 20-inch diameter. A new style of bi-tone paint design will be available, as well as a “concealed tech” look, with seamless integration of equipment including cameras, radar and headlight washers.


Personalised Experience

Toyota has created a seamless and personalised user experience with a fully connected in-car ecosystem with integrated smart phone app control. The Toyota C-HR features a new, 12.3 inch fully digital combimeter, displaying sharp graphics and easy to read information, and drivers’ preferred settings for seat position, display and multimedia screen are automatically applied.

Toyota has also developed a new ambient lighting system for the Toyota C-HR, with up to 64 colours for direct and indirect lighting which reflect the environment depending on the time of day. The lighting system reinforces audible and visual alerts from the Safe Exit Assist system, changing to red to warn of a door being opened where there is a risk of collision with traffic or cyclists approaching from the rear.

The Toyota C-HR will be available with a unique automatic parking function, as well as the Toyota Smart Connect multimedia package, including an eight or 12.3-inch touchscreen, on-board voice agent and wireless smartphone connection via Apple CarPlay or Android Auto. The system also provides EV range information and local charging locations. Drivers will be able to use the MyT smartphone app for remote control of vehicle functions.


Advanced Safety And Driver Assistance

All versions of the Toyota C-HR will benefit from the latest Toyota Safety Sense portfolio of active safety and driver assistance features. Future system software updates will be delivered over-the-air, with no need to visit a dealership.

Key developments include new Acceleration Suppression that slows any sudden use of the throttle when risk of a collision with a vehicle is detected ahead. The new Proactive Driving Assist (PDA) works at low speeds, providing smooth deceleration when approaching a slower vehicle or entering a turn. Steering Assist also recognises a turn ahead and adjusts steering force.


Supporting Sustainability And Reducing Carbon

Extensive measures have been taken to reduce carbon emissions and make greater use of recycled materials, supporting sustainability and the circular economy. The Toyota C-HR has double the content of recycled plastics compared to its predecessor, including seat upholstery made from recycled PET bottles.

Bumpers are formed from a new resin material that is expected to save hundreds of tonnes of CO2. Further savings have been achieved by a new automated process using water-based paints while a new vegan leather alternative for the steering wheel cover has been created.

Design and technology measures have also been taken to reduce the car’s weight, including a new panoramic roof design with low-emissive and infra-red-reducing coatings which keep heat inside in winter and prevents overheating in sunny weather. This saves 5kg in unit weight, improves headroom by 3cm and reduces the need to use the air conditioning.

Four Electrified Powertrains

The new Toyota C-HR will be introduced with a choice of four electrified powertrains, a line-up that demonstrates Toyota Ireland’s path to carbon neutrality. Toyota Ireland believes diverse options need to be offered to give customers access to affordable and practical vehicles that will accelerate the pace of CO2 reduction and help ensure a successful transition to zero emission mobility.

The range comprises 1.8 and 2.0-litre hybrid electric (HEV) versions and a 2.0-litre plug-in hybrid electric (PHEV) model. All new Toyota C-HR models benefit from the latest, fifth generation Toyota technology which delivers a class-leading balance of increased power and low emissions. This has been achieved by a redesign of key hybrid system components to reduce size and mass, including a new transaxle and power control unit (PCU) and a more powerful high-voltage battery.


Agile, Responsive Handling

New powertrains have been calibrated to achieve intuitive acceleration performance and controllability, with a more direct relationship between the throttle the vehicle’s response. Suspension, brakes and steering have also been redesigned and tuned to achieve an ideal balance between vehicle poise, ride comfort and responsiveness.


Toyota C-HR Premiere Editions

The new Toyota C-HR will be introduced with two special Premiere Edition models, showcasing the highest levels of equipment and styling. The GR SPORT Premiere Edition will add GR styling details, including a G-mesh pattern for the grille, new-design 20-inch alloy wheels, GR badging, “Liquid Black” ornamentation on the centre console and sports front seats with the GR logo embossed on the headrests. Its signature colour is Precious Silver. The equipment specification includes a head-up display and JBL premium audio system.

The High Premiere Edition has a signature Sulphur bi-tone exterior. The cabin features perforated leather seats with contrast Sulphur stitching, a head-up display and panoramic roof.

With its concept car-like design, seamless digital user experience, fully electrified powertrain range and nimble driving dynamics, the new Toyota C-HR has the qualities to maintain its position as an iconic model, attracting new customers and strengthening the Toyota brand in Ireland.


Commenting on the Prius Plug-in Hybrid, Zoë Bradley, Head of Marketing Communications and Corporate Affairs in Toyota Ireland said: “We are so excited to reveal the world premiere of the new Toyota C-HR. The Toyota C-HR is one of the standout vehicles in our history. The new C-HR continues the evolution of Toyota’s design direction by going a step further, and has seen Toyota develop new, powerful technologies and take a step forward in our sustainability efforts with recycled materials and new production processes.

“We’re confident Irish customers will love the new Toyota C-HR as much as its predecessor, with a stylish new design and innovations which will make their driving experience more dynamic and comfortable. The new Toyota C-HR comes with an impressive Smart Connect multimedia package, Proactive Driving Assist, Acceleration Suppression, and Toyota’s latest Safety Sense portfolio - and four impressive powertrains to choose from. We’re looking forward to launching this next generation model to market next year.”