Introducing Toyota’s Hybrid Nation

National Competition Launched to Incentivise and Encourage Hybrid Drivers to Call Out ‘Zero Emission Driving Time’

Toyota’s new Hybrid Nation competition encourages Corolla Hybrid, C-HR and Yaris Hybrid drivers* to win an exclusive sustainability-focused prize in return for sharing their EV percentage drive-time

25th May 2022 – Toyota Ireland has today launched its newest, Instagram-focused competition, Toyota’s Hybrid Nation. The new competition encourages Toyota self-charging hybrid electric drivers to track and promote the amount of time they spend driving with zero emissions on their daily journeys. As the leading brand for reputation in Ireland RepTrak 2022, Toyota believes that the competition is a novel way to communicate the zero emissions credentials of its hybrid range to environmentally conscious drivers who are thinking about switching from diesel to a low emission alternative.

Every Toyota hybrid is capable of driving in zero emissions ‘EV mode’ for a percentage of each journey. When the EV Mode light is illuminated, it signifies that the car is operating without the assistance of fossil fuel, relying only on the hybrid battery to drive. The latest generation of C-HR, Corolla, Yaris and Yaris Cross hybrid models all feature an EV Percentage Drive Time reading on the dashboard at the end of each journey, making it easy for drivers to track the percentage of time they spend driving with zero emissions.

From today, 25th May, drivers of these aforementioned Toyota models need only share a photo of their EV Percentage Drive Time dashboard score after a journey, tag @Toyota_Ireland on their Instagram channel and use the dedicated hashtag #HybridNation to be in with a chance to win a trip to Marlfield House, Gorey, Co. Wexford. The first winner of the competition will be announced on the 25th July.

Commenting on the new competition, Zoe Bradley, Head of Marketing Communications at Toyota Ireland, said,

“Toyota Hybrid drivers know the benefits of driving in electric mode, as they cut fuel costs and reduce harmful emissions. We are delighted to announce the launch of our new Instagram competition - Hybrid Nation. As Ireland’s leading brand in Climate Action** Toyota Ireland is once again taking a step forward on our electric journey and rewarding customers who take advantage of our high-performance hybrid technology. Without any compromise to their lifestyle, we make things easier for drivers to make a difference in helping motoring in Ireland to become more sustainable.

We believe that our range of hybrid electric models, which can drive in zero-emissions mode up to 80% of the time have a vital role to play in improving our environmental outlook well into the future. With the EV Percentage Drive Time statistics available to drivers at the end of each journey they can see for themselves the positive contribution that their choice to drive Toyota hybrid is having on every journey they take.”

To ensure Toyota customers are driving as efficiently as possible, Toyota Ireland has developed a series of helpful videos with tips on how to measure the EV percentage drive time score and drive smarter and sustainably. For more information about Hybrid Nation, see https://www.toyota.ie/hybrid-nation.json, T&Cs apply.

*Only applicable to new generation Toyota Yaris Hybrid, C-HR, Yaris Cross and Corolla models. To qualify for entry, customers must have an EV drive time of 60% or over and drive for a minimum of 30 minutes.

**2022 iReach Insights Nationally Representative survey of adults 18+ in Ireland into the trends and changes in Sustainability and Climate Action

*** UCD Report, https://www.ucd.ie/innovation/news-and-events/latest-news-items/ucdstudyrevealstoyotahybridsdriveover60ofthetimeinzeroemissionsmode/name,444538,en.html

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