Toyota Ireland Announces the Expansion

of their Commercial Product Offering with the PROACE CITY

  • Introduction of new PROACE CITY expands Toyota LCV presence to Compact Duty Vans (CDVs)
  • PROACE CITY will arrive in Ireland in early 2020
  • Strong focus on LCV offering from 2020 onwards
  • Battery Electric Vehicle (BEV) versions of PROACE and PROACE CITY to have phased introduction from late 2021 onwards
  • Pricing available from Q4 2019

Toyota today announced an ambitious growth plan for its light commercial vehicle (LCV) business. This goal will be supported by the introduction of the new PROACE CITY allowing Toyota to expand into the CDV segment.

Expanded Product Range

The Toyota PROACE CITY will start sales in early 2020, joining the PROACE medium duty van, the “indestructible” Hilux pick-up, and the legendary Land Cruiser in Toyota’s LCV line-up.  The PROACE CITY will be a competitive and appealing addition to the Compact Duty Van (CDV) segment, expanding Toyota’s product coverage in the LCV market. It offers designed-in practicality with excellent load and loading length capacity – one of few models that can carry two EURO-pallets. It also has three seats in the front-cabin, making it an attractive offering for customers.

PROACE and PROACE CITY Electrification

Toyota has long been a leader in the electrification of their fleet and with the LCV segment Toyota is no different. Toyota will offer a Battery Electric Vehicle (BEV) version of the PROACE and PROACE CITY. This will especially benefit businesses that spend a lot of their time in urban areas, and allow Toyota meet customers’ changing business needs. These EV versions of the PROACE and PROACE CITY will have a phased introduction, from the end of 2021.

Commenting on the announcement Steve Tormey, Chief Executive of Toyota Ireland said:

“The expansion of our LCV offering and future electrification plans show our commitment to focusing on the LCV market. With customers at the centre of the strategy, we want to offer practical, stylish and innovative products to meet the range of LCV customers’ needs. We know that their van is a vital part of their business and Toyota is here to support them. We are looking forward to the launch of the new PROACE CITY to Ireland in early 2020 and expanding our commercial offering.”

Irish pricing and specifications of the new PROACE CITY will be released in Q4 2019.

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