“The demise of diesel is very plain to see, but our feeling is that the Irish market will move out of diesel far quicker than the industry would like, or believe.
In our planning for 2018, we’d predicted our Hybrid mix of total passenger car sales to grow from 30% to 45%. However the demand coming into 2018 is more like 55% Hybrid. Our diesel demand coming into 2018 is down from a 38% mix to 18%, which we had predicted, as Irish consumers look to protect their future resale value and the environment from a health point view.
Looking further ahead, it’s our prediction that Hybrid will go from strength to strength, doubling in volume in 2018, again in 2019 and possibly 2020 to make up close to 25% of the total passenger car market. However this prediction is very much dependent on the government’s continued recognition of the importance of Hybrid as an obvious stepping stone to pure EV’s, which will not be a mass consumer option until 2022 and beyond.”