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Toyota Ireland Continues its Streak as Ireland’s Best-Selling Car Brand for the Fourth Year in a Row

Hybrid motoring continues to go from strength to strength
  • Toyota continues to build on its market-leading share, closing out Q1 2024 at 15.31%
  • 4 Toyota models featured in the top ten bestselling passenger car list, with 9,617 passenger cars sold in Q1
  • Hybrid continues to grow its market share with 21.7%, up from 19.8% on Q1 2023
  • Q1 sales of electrified* models lead the market with a combined 42.7% share.


Toyota Ireland once again closed the first quarter of 2024 as Ireland’s best-selling car brand for the fourth year in a row, thanks to its ongoing commitment to electrified motoring. 9,617 passenger cars were sold by Toyota from January 1st – March 31st marking a 13.25% increase compared to Q1 2023.

Hybrid and electrified driving remain popular among Irish motorists, with hybrid growing its market share to 21.7%, a near 2% increase on Q1 2023. Toyota’s commitment to electrified* driving is reflected in the wider market, with hybrid, plug-in hybrid (PHEV) and battery electric (EV) vehicles reaching a combined market share of 42.7% with PHEVs at 8.1% and EVs at 12.9% respectively. In comparison, diesel sales remained static with 23.4% with petrol increasing by 1.6%.

4 Toyota models featured in the top ten best-selling passenger cars, namely the Toyota RAV4, Yaris Cross, Corolla and Yaris hybrid which all posted impressive numbers. Toyota’s range of low emission, hybrid vehicles made up 92.4% of all Toyota passenger cars sold between January and March 2024, an increase of 3.9% on 2023 sales for the same period. This trend follows on from Ireland’s January sales figures, which marked the fourth year in a row for Toyota as Ireland’s bestselling car brand during one of the most competitive car sales periods in the year.

Zoë Bradley, Head of Marketing Communications and Corporate Affairs in Toyota Ireland said: “It’s a fantastic achievement to close out the quarter as Ireland’s bestselling car brand for the fourth year in a row. Despite the continued popularity and familiarity of diesel which impacts the move to electrified driving, we’re seeing increasing demand from Irish motorists for a more environmentally friendly car choice like hybrid vehicles which immediately reduce CO2 and NOX emissions compared to diesel or petrol models without compromising on power and performance.

“We’re proud to offer the widest range of electrified models on the Irish market, with hybrid and battery electric options. We’re excited to see what the year ahead has in store for sustainable motoring, with new arrivals like our Toyota C-HR Plug in Hybrid and our expanding range of electrified models which give customers a choice of low emission cars to suit a range of lifestyles and budgets.”