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Toyota reveals the Toyota C-HR prologue: the bold becomes bolder

  • All-new Toyota C-HR prologue arriving to Irish shores for 2024
  • Will be available as both Hybrid and Plug-in Hybrid
  • Fun, dynamic and bolder design made to turn heads


The all-new Toyota C-HR prologue makes its European debut today. Beloved by customers in Ireland as the best-selling Hybrid SUV in the country, the bold becomes bolder as the Toyota C-HR prologue debuts with stand-out colour tones, enhanced stance, and a piercing face structure.

Toyota C-HR prologue is a first – but very real – vision of a car that will soon be turning heads on roads all around Europe. Much more than a simple concept, Toyota C-HR prologue makes very clear that Toyota is staying true to what made Toyota C-HR such a success. An outstanding car is ready to get even more attention.

Commenting on the debut of the Toyota C-HR prologue, Zoe Bradley, Head of Marketing Communications and Corporate Affairs in Toyota Ireland said: “The Toyota C-HR is an already bold and striking part of the Toyota range, and the new addition continues to build on this fierce DNA. We are excited to unveil the new Toyota C-HR prologue, made to stand out from the crowd.

At Toyota, we are strong believers of our ethos – “no more boring cars,” and this fun, dynamic and fierce Toyota C-HR prologue will turn heads with its arrival in Europe. Already beloved by customers nationwide, the new Toyota C-HR turns the dial right up for those who are ready to be recognised in this striking new addition.

Committed to carbon neutrality, Toyota is introducing the Toyota C-HR prologue as both an accessible and affordable Hybrid and an efficient Plug-in Hybrid, offering even more options for customers in Ireland upon its much-anticipated arrival in 2024.”


A European Development Story

The current Toyota C-HR was born at ED², Toyota’s European Design Development headquarters in the South of France. It is also at ED² that the new Toyota C-HR prologue would come to life. The challenge for ED² was clear, though ambitious: to surpass what they had already achieved.


A promise made; a promise kept

“Our mission was to dig deep, to go further than we’d ever gone before. We’re really looking forward to delivering our new Toyota C-HR.” (Lance Scott, Design Director/Co-Gerant, Toyota European Design Development (ED2))


Still a Rebel…with extra sophistication

One glance at the Toyota C-HR prologue shows that the car has stayed true to its original DNA. But something has clearly been added for the next generation.

Still bold, still perhaps polarizing, Toyota C-HR prologue presents a more sophisticated expression of audacity. As provocative as always, and just as much fun, Toyota C-HR prologue demonstrates a dichotomy of qualities rarely found in a single car. Bigger wheels with shorter overhangs enhance the stance from all points of view. At the same time, while the Toyota C-HR prologue increases its feeling of sportiness, it also increases its practical roominess inside.


Surfacing both precise and organic

Toyota C-HR prologue forgoes static lines to express a subtly changing movement from sharp to fluid. Precision organic design language developed from two seemingly opposing values cause surfaces to reshape and flow. This high dynamic range takes the contrast between fluidity and sharpness to a level never seen before. While, at the same time, the high character lines are simplified to emphasize refinement.  By allowing surfaces to express both organic movement and extreme precision, the Toyota C-HR prologue becomes at once exceptionally modernistic and yet still with an approachable human touch.


A face to remember

The HAMMERHEAD face is part of a 3D architecture achieved with interlocking shapes and a bold lighting signature. Grill apertures shrink in size, while headlamps slim down to accentuate the high-tech identity. Toyota C-HR has a forward look as keen and piercing as a shark, and just as ready to surge forward. The same interlocking theme continues through the whole diamond-cut, rotating and intersecting body, creating two interlocking shapes that accentuate the car’s presence.

Before there was bi-tone. And now…

Toyota C-HR prologue brings a third colour accent of sulphur over a metal silver and recycled carbon black. From the very outset, it was designed to stand out in a tri-colour option. And stand out it does.


Dual DNA with accessible and affordable Hybrid and efficient Plug-in Hybrid

Toyota C-HR prologue is also demonstrating Toyota’s commitment to carbon neutrality bringing a wider electrification offer for the largest & most competitive market segment in Europe: C-SUV. The new Plug-in Toyota C-HR with European assembled batteries, in addition to the hybrid version will further strengthen Toyota’s multi-technology line-up.