Environmental sustainability

The heart of our environmental mission

Sustainability is at the centre of everything we do. We focus on creating ever better cars that let people live cleaner, safer, less stressful and more connected lives. We strive to develop future mobility solutions that connect people, vehicles and the city in order to substantially reduce congestion and pollution. We want to operate a business that is profitable, sustainable and a great place to work.

Sustainability is fundamental to how we do business at Toyota as expressed in our 2011 Global Vision. We aim to deliver products and services that respect the planet and enrich the lives of people in the communities where we operate. In 2015, we announced the Toyota Environmental Challenge 2050 to move toward a society where people, cars, and nature can coexist in harmony. The six challenges are set to go beyond zero environmental impact, hoping to even achieve a net positive impact.

Today, the car industry is facing bigger challenges than ever before. And sustainability is more than ever part of the solution. Rising pollution in cities has led to tougher international and national regulations, requiring cars to be greener throughout their life cycle. At the same time, society and regulators expect cars to be safer, better connected and able to communicate with the surrounding environment. At Toyota we thrive on business challenges, using them as an opportunity to innovate and improve our business.

Mobility for All

Our sustainability approach is focused on ‘Ever-better Mobility for All’. We want to open up new opportunities for customers, change lives for the better and bring new discoveries. We believe that whenever you are free to move, anything is possible. Our ‘Start your impossible’ campaign embodies what Toyota envisions: an inclusive mobility society for all, including the elderly and people with limited abilities. Mobility should be accessible to everyone.

When developing Toyota’s mobility roadmap in Europe to deliver innovative products that are ever better suited to evolving societal needs, we never take our eyes off our vision and long-term goals. We nurture a business model for sustainable growth, whilst keeping our commitment to the region.

Collaboration, communication and community

Toyota Motor Europe has a long tradition of supporting local production, creating wealth and employment, and developing skills in our communities. Today we can proudly say that in Europe we are a legitimate local player, with 20,000 employees, 9 manufacturing plants, R&D and design operations, and 29 sales and marketing organisations covering 53 countries. 8 out of 10 models sold in Europe are locally produced.

While we have a vision for society, we recognise that society in turn has expectations of us. To be able to meet and exceed them, we listen and collaborate with all of our stakeholders to understand their needs. We forge lasting partnerships with our communities. We focus on continuous improvement in our operations and supply chain, in partnership with our employees and suppliers. Through mutual support, open communication and sharing of best practices, we are making sure that our suppliers can deliver at the highest level and remain competitive.

A solid base for sustainable growth

We believe that harnessing the potential of our talents is what will allow us to continue our sustainable growth and to contribute to the European economy. We aim to make the community and society better. By putting people at the heart of everything we do, we aim to truly realise a sustainable society in harmony with people and nature.

Our environmental story

Helping to reduce the environmental impacts of our products and operations is a priority for Toyota. Green technology has been the focus of our innovation for decades. Since 1997 when we launched the Prius, the first mass-produced hybrid car, we have reduced CO2 emissions by over 100 million tonnes. We believe there is no single approach to creating the ultimate eco-car.

That is why, alongside hybrid electric vehicles, we develop plug-in hybrid electric vehicles, battery electric vehicles, and fuel cell electric vehicles powered by hydrogen. We focus on zero impact on the environment, at every stage of a vehicle’s lifecycle. We innovatively manage vehicles at the end of their life, ensuring that almost all their materials are reduced, reused, recycled and recovered.

Dive into our Environmental story and discover what we have done, what we are doing and what we plan to do to achieve harmony between people, products and the planet.

Toyota Environmental Challenge 2050

The very nature of our operations makes us significantly dependent on a variety of valuable resources. We consider it our duty to conserve them and manage our ecological footprint in the interest of the generations to come.

We want to minimise the environmental impact of our activities and reduce it to zero where possible, while developing measures to contribute positively to the planet with the aim of achieving a sustainable society. That’s why, in October 2015, Toyota launched the Toyota Environmental Challenge 2050. Building on previous environmental initiatives, it is the foundation of our long-term environmental targets.

With six challenges covering every aspect of our business, we move beyond cars only. We commit to new and bold steps in the coming decades to go beyond zero environmental impact towards delivering positive environmental benefits in areas such as life cycle emissions, emissions from our manufacturing plants, water usage and many more.

Discover the Toyota Environmental Challenge 2050


Car-makers in Europe today are confronting some of the biggest business challenges any company can face. Growing pressure to transform their organisations into sustainable workplaces, deteriorating air quality and traffic congestion in cities, and intense competition from new mobility players in the automotive industry are just a few of the main issues car manufacturers must deal with. At the same time, companies must meet the demand for transparent and responsible supply chains, greener operations, and greater community development.

We want to ensure legal compliance at all times when doing business, so it is important that our suppliers and business partners fully understand our expectations towards sustainable development and good corporate citizenship.

Explore here the tools and the measures we have put in place for our stakeholders to meet global Toyota expectations in a fast-moving regulatory environment on diverse subjects from chemical management (REACH etc.) to Corporate Social Responsibility (CSR).

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