Environment

A 360º approach towards zero emissions

For many years we have been working hard to reduce the impact our cars have on the environment. A significant milestone came with the introduction of our first hybrid model, the Prius, in 1997. Since then we have led the automotive world in the development of hybrid, plug-in hybrid and hydrogen-fuel cell technologies.

More than just our cars

But it’s not just the cars you drive that matter, it is everything we do. From the building of sustainable manufacturing plants, to the recyclability of our cars and reforestation - we are actively involved in a wide variety of initiatives to improve the environment.

Our approach to the environment

Driven by our desire for a future with no emissions and no waste, we have taken a 360º approach to reducing the impact on the environment from all our business activities.

As well as our continual work to reduce harmful emissions from our road cars, we are working tirelessly in these areas:

Minimising the quantity of natural resources we use in manufacturing
Maximising the amount we recycle
Increasing the re-use and re-manufacturing of parts
Reducing the environmental footprint of all our operations
Working with local communities to improve the quality and biodiversity of their environments

More About Toyota

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Hybrid Heroes - Toyota is Ireland’s best-selling car brand in July Toyota is the number one car brand in Ireland following on from the July sales period where Toyota sold 3,456 cars in the past month.

Toyota co-brands zero-emission buses with CaetanoBus CaetanoBus and Toyota have together announced the co-branding of the battery electric city bus, the e.City Gold, and the fuel cell electric bus, the H2.City Gold.

Reducing CO₂ Emissions We are proud to be the car brand leading the way in terms of the reduction of CO2 emissions here in Ireland. So much so, we have had the lowest average CO2 emissions of Irelands top 10 best selling car brands over the last 5 years.

Irish Drivers to Become More Mindful & Safer on the Roads through Partnership Between Toyota’s ‘Face It Down’ & ‘Headspace’ Apps New incentive to dissuade mobile phone usage while driving, open to all

Solid State batteries Toyota has lots of new innovations coming down the line which will provide lots of options for zero emissions driving.

Toyota Ireland announces incentives for switching to low-emissions Hybrid in 212 registration period Toyota, Ireland’s best-selling car brand, is delighted to announce its new range of offers for the 212 registration period, making the migration away from diesel into a low CO2 emitting self-charging hybrid both an environmentally and wallet friendly move for new car buyers.

Switch From Diesel There has never been a better time to make the shift from diesel to a Toyota Self-Charging Hybrid Electric car.

World premiere of Toyota bZ4X concept Toyota adds battery electric to self-charging hybrid and hydrogen powertrains as central components of the company’s 'beyond Zero’ strategy towards zero, and negative, emissions.

Solid State batteries Toyota has lots of new innovations coming down the line which will provide lots of options for zero emissions driving.

Switch From Diesel There has never been a better time to make the shift from diesel to a Toyota Self-Charging Hybrid Electric car.