This year the Prius is back where it belongs, in the spotlight and at the forefront of cutting-edge design, efficiency and innovation; the new RAV4 writes a bold new chapter in its adventurous history by integrating the option of Hybrid technology; and the C-HR Concept II stirs the imagination – a compact crossover that's so bold, so unique, so eye-catching it can't fail to grab your attention.
As one of the most prestigious motor shows in the world, if you've got something new and exciting to reveal, Frankfurt is the place to do it – and in 2015 we've got plenty to make you stand up and take notice.
The best just got better
The Prius rewrote the automotive rulebook back in 1997, and 2015 marks another significant milestone in its pioneering history. As the first car to be built on our brand-new TNGA platform and incorporating our advanced fourth-generation Hybrid Drive System, the new Prius is now even quieter, more responsive and delivers a comfortable, fun-to-drive experience.
RAV4 Hybrid Changing Perspectives
RAV4's stylish new look, a suite of advanced safety systems and a raft of innovative features certainly mark this instalment out from the compact SUV crowd. But it's the introduction of the Hybrid model that really stands it apart – a technology that delivers more power, lower running costs, reduced emissions and improved refinement, meaning more and more people can enjoy that go-anywhere feeling that only RAV4 delivers.
The next big thing
Designed to appeal to those seeking "active urban lifestyles", the expressive diamond architecture styling and muscular stance of the original C-HR remain, but with 5 doors, a new metallic grey coat and more production-ready front and rear bodywork and lights, the C-HR II not only looks the part but offers us a very real glimpse at what's to come.
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Toyota Safety Sense
Our vision for the automotive future is safer too, with the addition of two new Toyota Safety Sense features. Adaptive Cruise Control uses a millimetre-wave radar to automatically adjust speed to maintain a safe distance from the car in front, and reduce the burden on the driver when undertaking long journeys on motorways. Additionally, early detection of pedestrians is now made possible by Pre-Collision System with Pedestrian Detection, which combines a millimetre-wave radar with a camera.
Discover Toyota Safety Sense >
The New Toyota Prius
C-HR Concept: a vision of the future
Toyota RAV4 Hybrid
The Home of Toyota Safety
Toyota at Geneva Motor Show
Toyota Opens Its Fuel Cell Vehicle Patents for Free Use
Toyota Hybrid vehicle sales increase 140% in 2016
Toyota Safety Sense announced as free on the AYGO