Breaking stereotypes on girls and STEM

• Toyota wants to reflect European society’s diversity in its workplace, especially in STEM*1-related positions
• To this end, Toyota launches its Girls STEM the Future programme partnering with JA Europe and Inspiring Girls International
• The programme aims to inspire schoolgirls to explore careers in STEM areas through interaction with female role models from Toyota

At Toyota, we want to increase the number of women in STEM related positions. But, as data also shows, there are simply not enough women choosing STEM careers, in fact, only 18% in Europe*2. Looking deeper, just 26% of schoolgirls are interested in STEM subjects. Studies have shown that this can almost double when kids have a role model!*3

That’s why Toyota Motor Europe (TME) has launched its Girls STEM the Future programme aimed at bringing schoolgirls in direct contact with role models – women working in our company.

“Through the Girls STEM the Future programme Toyota role models interact with schoolgirls in classroom sessions, on-site visits at our Research & Development centre, innovation camps and online video hub.”
Ann Heylen, Role model at TME R&D

“Respect for people is key in our company’s philosophy. We aim to reflect the diversity of our society creating an inclusive environment where everyone feels welcome, safe, heard and contributes. With this programme, we want to show young women the diverse and interesting opportunities that are available for them at Toyota.”
Monica Perez Lobo, Head of Sustainability & ESG, TME

TME partners with JA Europe, the continent's largest education programme provider, and Inspiring Girls International, dedicated to raising young girls’ aspirations in order to reach as many schoolgirls as possible.

“At Junior Achievement we believe in the power of entrepreneurial mindsets, in tackling the biggest challenges of our times. This includes using digital innovation and entrepreneurship in order to make the mobility sector more inclusive and to attract more young girls into STEM education and careers. With Toyota Motor Europe we will empower the next generation of Europeans with the skills to embrace the tremendous opportunities ahead.”
Salvatore Nigro, CEO JA Europe

“At Inspiring Girls, we believe passionately that every young woman should feel free to choose whatever she wants to do in life but we also know that there is dire under-representation of women in STEM fields. This partnership with Toyota Motor Europe is an exciting opportunity to introduce young women to a full variety of opportunities available to them in the automotive industry and inspire them to aim high!”
Miriam González Durántez, Founder and Chair of Inspiring Girls International

Toyota Ireland is proud to be involved in this important initiative and looks forward to activating in Ireland in the near future.
For those interested in getting involved or looking for more information, please email media@toyota.ie

*1 Science, Technology, Engineering and Mathematics (Note: The actual scope of the programme is STEAM – Science, Technology, Engineering, Arts and Mathematics. Even though the programme is called Girls STEM the Future, the activities include Arts which is key for car design functions)
*2 Eurostat, 2019
*3 Microsoft and KRC Research, 2018

More about

Going for gold Going for gold Toyota is proud to be an official sponsor to both the Olympic and Paralympic Games. And we are honoured to be the official partner of Ireland's Paralympic team. Toyota Launches New Omni-Channel Campaign ahead of the Tokyo 2020 Paralympic Games Toyota Launches New Omni-Channel Campaign ahead of the Tokyo 2020 Paralympic Games Toyota Ireland, sponsor of Paralympics Ireland and global sponsor of the Paralympic and Olympic movements, has today launched its latest “Start Your Impossible” omni-channel campaign that pays tribute to its Tokyo-bound Irish Paralympic ambassadors. Toyota Ireland supports Children’s Books Ireland to gift 2,000 books to vulnerable children this Christmas Toyota Ireland supports Children’s Books Ireland to gift 2,000 books to vulnerable children this Christmas With the support of Toyota Ireland, the Arts Council and KPMG, a total of 8,000 Irish books will be gifted to children and young people in centres of direct provision, hospitals, the Travelling community and homeless services nationwide. Toyota Dream Car Art Contest’ Toyota Dream Car Art Contest’ Toyota Ireland calls on young Irish artists to get their creative juices flowing and enter the Toyota Dream Car Contest