A Customer First philosophy has always been a focus of Toyota and is part of the company’s DNA. As part of this principal, the Ichiban Award is reserved for Retailers across Europe who best capture the hearts and minds of their customers. Ichiban in Japanese means ‘Number One.’

This year over 2,500 European Retailers competed for the honour to be one of the 45 Ichiban winners, each of whom demonstrate a unique approach to and commitment to a Customer First mind set.

Since joining the Toyota family in 1973 Pat and Nora Kelly, together with their son Derek and in conjunction with their entire team in Swinford Motors have achieved tremendous success through an exclusive focus on the experience they provide to each and every one of their customers.

This attention to detail has ensured very high levels of customer loyalty and satisfaction in all areas of their business.

During the ceremony President and CEO of Toyota Motor Europe, Dr Johan van Zyl, recognised all Retailers assembled for their outstanding achievement. He stressed the importance of creating a personalised experience for each and every customer who is interested in our brand.

Steve Tormey, Chief Executive of Toyota Ireland added:

“We are extremely proud of the work of Swinford Motors in Mayo. In an ever changing world their philosophy of Customer First has kept Swinford Motors to the forefront of their customers motoring consciousness and I’m sure all their loyal customers would agree that their focus on customer needs and requirements are second to none. It’s fantastic that this has been recognised with an Ichiban Award from Toyota Motor Europe.”