A Customer First philosophy has always been a focus of Toyota and is part of the company’s DNA. As part of this principal, the Ichiban Award is reserved for Retailers across Europe who best capture the hearts and minds of their customers. Ichiban in Japanese means ‘Number One.’
This year over 2,500 European Retailers competed for the honour to be one of the 45 Ichiban winners, each of whom demonstrate a unique approach to and commitment to a Customer First mind set.