Rural Ireland is driving growth in self-charging hybrid cars

Significant growth across the country in 2018

According to the latest year on year comparison, self-charging hybrid (HEV) cars have seen significant growth across the country in 2018* with a 58% increase in Connacht, 83% increase in Leinster, 76% increase in Munster and 54% increase in Ulster (Cavan, Monaghan, Donegal) compared to the same time-period in 2017.

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Led by sales of Toyota models, counties that saw the most significant growth in self-charging hybrid since 2017 are:
  • Offaly – 142% increase
  • Longford – 131% increase
  • Louth – 128% increase
  • Wexford – 119% increase
  • Tipperary – 115% increase
  • Kerry – 88% increase
  • Donegal – 88% increase
  • Meath – 83% increase

Toyota announced earlier this year that, in line with its Built for a Better World brand promise, it is ceasing production of diesel passenger cars this year to focus on more environmentally sustainable vehicles, led by self-charging hybrid.

Commenting on the regional growth figures Steve Tormey, CEO of Toyota Ireland said,

“It’s fantastic to see such significant hybrid growth across the country, and not just in the most populated cities. In the past, some commentators have tried to dismiss hybrid as being relevant only to city driving, but the percentage growth numbers paint a very clear story of how hybrid is being embraced in both urban and more rural environments.

“With our new game-changing self-charging hybrid models coming in 2019, including the return of the iconic Camry after a 14-year absence, we expect hybrid to go from strength to strength and the trend of rural adoption of hybrid to accelerate quicker and further than where it is today.”

The full hybrid growth numbers for the Republic of Ireland from June 30th, 2017 to June 30th, 2018 are as follows:


County % Growth
Carlow 70%
Cavan 24%
Clare 81%
Cork 68%
Donegal 88%
Dublin 72%
Galway 57%
Kerry 88%
Kildare 74%
Kilkenny 41%
Laois 51%
Leitrim 71%
Limerick 67%
Longford 131%
Louth 128%
Mayo 83%
Meath 83%
Monaghan 50%
Offaly 142%
Roscommon 56%
Sligo 23%
Tipperary 115%
Waterford 37%
Westmeath 64%
Wexford 119%
Wicklow 23%

* Numbers from The Society of the Irish Motoring Industry (SIMI), data from 3rd July 2018.

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