Toyota's Olympic and Paralympic partnership

The power of sport and movement as one

We’re incredibly proud to announce our partnership with the International Olympic Committee and the International Paralympic Committee until 2024. Over the next 8 years, we look forward to making the games even more inspiring and thrilling than ever before. We believe in the power of movement. It’s what drives us to create and provide the world with ground breaking mobility solutions.

Toyota believes in the power of movement

We share many values and identify with that fire that burns inside every athlete to keep on pushing and challenging. We will use our imagination, curiosity and passion to inspire the world to do and achieve more. 

By working closely with athletes, federations and sports in the Olympics and Paralympics we intend to transform the games and leave a legacy for many years to come. This is the start of an exciting journey and we want everyone to be part of it, from the athletes in the stadium to viewers watching at home.

Our mission is to celebrate and uphold the values of the Olympics and Paralympics; the power of the human spirit and that unquenchable desire to push boundaries.

First impressions of the C-HR
Toyota's Olympic and Paralympic Partnership

This is just the beginning


We’re so proud and excited to partner with such inspiring organisations and we’re already working hard to make a positive impact on people and society. We hope that you will be as excited as we are about the future of the games, it’s going to be an incredible journey.

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