Find a dealer
Request a brochure
Get a service quote
My Toyota

Toyota – Ireland's best selling car brand for 2016

Toyota enjoyed 18.5% year on year growth

In a year that saw the Irish motoring market experience growth of 17.5% Toyota enjoyed 18.5 % year on year growth, becoming the best-selling car brand in Ireland with sales of 15,530 passenger vehicles and an overall market share of 10.6%.

Toyota experienced very strong demand right across its model range. Toyota’s best-selling passenger vehicles were the Corolla with sales of 3,751, followed closely by the Yaris with 3,727 sales, Auris with 2,854 sales, RAV4 with 2,349 sales and the Avensis with 1,663 sales.

In addition Toyota’s range of hybrids continue to be extremely popular with a total of 1,958 hybrids sold in 2016. This represents an overall year on year growth of 115% compared to 2015. Toyota believe that this trend will continue into 2017, with the launch of the critically acclaimed new 5 door SUV, the C-HR, expected to significantly contribute to the growth of hybrid as well as the imminent arrival of new Prius-Plug in Hybrid.

Toyota cites its brand and Dealer Network strength in addition to competitive pricing, high levels of specification as well as consumer led offers as the key to its success.

Commenting on the news, Steve Tormey, Chief Executive, Toyota Ireland said:

“2016 was a great year for Toyota and we are proud to have once again regained the status of being the best-selling car brand in Ireland. Particularly pleasing was the continuing strong demand we experienced right across our range coupled with significantly increased consumer movement into hybrid vehicles. We believe this trend will continue with our newest model, the C-HR as well as other new model introductions later this year. ”

More about Toyota

Irish sporting legend Paul O’Connell makes the switch to self-charging hybrid. Irish sporting legend Paul O’Connell makes the switch to self-charging hybrid. Toyota Ireland is delighted to announce that Irish sporting legend, Paul O’Connell, has made the switch to a self-charging hybrid and will now be driving a 2019 Toyota RAV4. Start your electric journey in a Toyota Hybrid! Start your electric journey in a Toyota Hybrid! It’s time to clear the air and see what real leadership looks like. Toyota announces Hybrid Advantage event and offers incentives for going hybrid in 2020 Toyota announces Hybrid Advantage event and offers incentives for going hybrid in 2020 Hybrid Advantage event takes place in Toyota dealership across Ireland from 6 – 9th November Study by UCD academics reveals Toyota Hybrids drive over 60% of the time in zero emissions mode Study by UCD academics reveals Toyota Hybrids drive over 60% of the time in zero emissions mode
Your cookie settings

We use cookies to provide you a safer experience, improve the performance, enable all site functionality and personalise content.

By accepting our cookie policy, you agree to allow us to collect information on Toyota.ie. Learn more or change your preferences on our Cookie Settings Page.