Find a dealer
Request a brochure
Get a service quote
My Toyota

Toyota Ireland announce 128% sales increase for Hybrids in 2017

Over 1,300 Toyota petrol hybrid vehicles sold year to date

Toyota Ireland today announced another significant increase in hybrid sales in Ireland in 2017, signifying that hybrid is now moving towards mainstream popularity.

  • Over 1,300 Toyota petrol hybrid vehicles sold year to date 
  • Diesel market share drops to 66% from 71% 
  • Petrol hybrid vehicles are outselling electric vehicles in Ireland by 12 to 1
  • Toyota surpass ten million hybrid vehicle sales globally

The proven hybrid technology that, unlike electric vehicles, you don’t have to plug in, has seen Toyota experience a 128% increase in sales of hybrid vehicles in 2017 compared to last year.

Over 70% of orders for Toyota’s new C-SUV, the C-HR which launched in the Irish market in November 2016 are hybrid while, 40% of Toyota Auris and 35% of Toyota Yaris sales in 2017 have been hybrid vehicles.

This latest announcement comes a week after Toyota revealed that global sales of hybrid cars has surpassed 10 million units, further enhancing Toyota’s leadership in hybrid technology. In Ireland, hybrid vehicles now make up a total of 3.5% of the market, up from 1.5% last year. In tandem, sales of diesel vehicles have dropped, this year accounting for 66% of the market – down from 71% last year.

Combining a petrol engine and an electric motor means that Toyota hybrids can deliver very low emissions without the compromise of range anxiety that comes with a pure electric vehicle. In addition, Toyota hybrid emits up to 90% less NOX emissions, compared to a diesel, which are harmful to human health, thereby helping to improve air quality.

Commenting on the announcement, Michael Gaynor, Toyota Ireland Marketing Director said,

“The latest sales figures for Toyota petrol hybrid vehicles are definitive proof that Irish customers are more interested in switching to alternatives from diesel than ever before. We are delighted to see such strong growth in Hybrid sales and with over seven models to choose from within our range, Toyota has a hybrid for every Irish driver. Customer demand for hybrid C-HR now accounts for 70% of orders. This is a sea change within the C-SUV segment which is traditionally dominated by diesel"

More about Toyota

Toyota Tops Ireland’s Best Selling  Car Brand for July  Toyota Tops Ireland’s Best Selling Car Brand for July Toyota Ireland has placed in top position for July car sales holding a 12.8% share of the market according to registrations numbers from the SIMI Ireland’s favourite car Ireland’s favourite car The Toyota Corolla, returns to No. 1 spot  Toyota calls for nitrogen oxide tax Toyota calls for nitrogen oxide tax Toyota has called on the Irish Government to introduce a tax on emissions of nitrogen oxide (NOx) in the next budget. Climate Action Plan Climate Action Plan As a company for whom sustainability and the environment are at the heart of our DNA, Toyota Ireland welcomes the announcement of the Climate Action Plan and the Government’s ambition to achieve 100% zero emissions motoring.
Your cookie settings

We use cookies to provide you a safer experience, improve the performance, enable all site functionality and personalise content.

By accepting our cookie policy, you agree to allow us to collect information on Learn more or change your preferences on our Cookie Settings Page.