Sustainable growth is key
The pilot cities have been chosen based on a set of criteria such as state of the local car sharing economy, demographics, infrastructure and congestion levels. Initially, 15 cars will be made available in selected parts in Dublin and 7 in Forlì.
“We’re starting small to verify our business model, but we have the ambition to expand with more vehicles and cities in Europe in the coming years,” said Mark Adams, Vice President Consumer One & New Mobility. With YUKÕ Toyota is reconfirming its commitment to democratise the full hybrid driving experience - adding to the more than 9.5 million Toyota and Lexus hybrid customers around the world already today.
Car sharing customers typically don’t want the hassle of owning a car which comes with additional taxes, fuel and maintenance costs. Now, they can also benefit from Toyota hybrid’s pleasant, quiet and stress-free driving experience - particularly in busy areas. In addition and contrary to many uninitiated drivers’ impressions, hybrids don’t need to be plugged in and do not create range anxiety.