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Toyot YUKÕ launches in Ireland

YUKÕ is Toyota’s new full hybrid car sharing programme

YUKÕ – Japanese for ‘Let’s go’ – lets people enjoy hybrid without owning it with its exclusive full hybrid offer, ranging from the B-segment Toyota Yaris Hybrid to its iconic Prius and will eventually also include its latest crossover, the Toyota C-HR Hybrid.

Sustainable growth is key

The pilot cities have been chosen based on a set of criteria such as state of the local car sharing economy, demographics, infrastructure and congestion levels. Initially, 15 cars will be made available in selected parts in Dublin and 7 in Forlì.

“We’re starting small to verify our business model, but we have the ambition to expand with more vehicles and cities in Europe in the coming years,” said Mark Adams, Vice President Consumer One & New Mobility. With YUKÕ Toyota is reconfirming its commitment to democratise the full hybrid driving experience - adding to the more than 9.5 million Toyota and Lexus hybrid customers around the world already today.

Car sharing customers typically don’t want the hassle of owning a car which comes with additional taxes, fuel and maintenance costs. Now, they can also benefit from Toyota hybrid’s pleasant, quiet and stress-free driving experience - particularly in busy areas. In addition and contrary to many uninitiated drivers’ impressions, hybrids don’t need to be plugged in and do not create range anxiety.

Start small, think big

Last June, the ‘YUKÕ Toyota Car Club’ was officially launched in Dublin. YUKÕ will initially roll out in the Irish city with 15 vehicles across three city centre locations, with the intention of expanding rapidly to cover a city wide footprint. In addition to free on-street public parking space the Toyota models available are the Yaris, Auris and the Prius.

Commenting on the launch, Steve Tormey, CEO Toyota Ireland said:

“We are honoured that Toyota Europe has chosen Dublin for the launch of YUKÕ and are very excited about the promise YUKÕ holds for addressing some of the key mobility issues in large metropolitan areas such as Dublin. We want to democratize our technology by providing customers access to the latest high tech hybrid vehicles.”

YUKÕ not only helps to tackle Dublin’s urban congestion and mobility issues, it also improves Dublin’s air quality thanks to extremely low NOx emissions – around 10 times less than EURO6 regulation limits.

Attending the launch of YUKÕ, the Irish Minster for Transport, Tourism and Sport, Shane Ross, said:

“We welcome the arrival of Toyota’s YUKÕ car club initiative to Dublin. Low emissions, urban congestion and mobility are high on our agenda and we believe that the car sharing model is a credible solution to improving these important problems. With the added bonus of using hybrid vehicles, YUKÕ Car Club is an excellent addition to the transport options in Dublin City”.

Advantages of Toyota YUKO car club
  • 50km of free fuel / no refueling worries 
  • Free on-street public parking 
  • Inclusive pricing model 
  • Highest specification levels in every vehicle 
  • Satellite Navigation / Rear view camera & full connectivity 
  • Fully comprehensive insurance 
  • Improved air quality for Dublin
Signing-Up to YUKO

To sign-up to YUKO, new customers must register at Once this is done, they simply enter their location which will identify the cars nearby. Customers choose what time and day they would like to book a car for and click the book button. The car will be activated by a membership card which will be sent following sign up.

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