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Toyota Confirms Sponsorship Deal with Radio NOVA Ahead of Rugby World Cup

New Rugby Live show airs on Radio NOVA 100FM

Toyota Ireland is delighted to confirm its sponsorship of the new “Rugby Live” show on Radio NOVA 100FM, which will cover all the highs and lows of the Rugby World Cup tournament broadcast to the 143,000 weekly listeners of Radio NOVA.

Kicking off on the 19th September, the Toyota-sponsored two-hour segment will air Saturdays at 1pm and will feature results and banter from the Cup, as well as the seriously addictive music that NOVA has become synonymous for, over a seven-week period until October 31st. The sponsorship will include a combination of live and recorded sponsor credits for Toyota as well as inclusion in rugby coverage across NOVA's schedule, covering all events as they happen on and off the pitch during the World Cup.

Michael Gaynor, Marketing Director of Toyota Ireland, said “As a long-time supporter of rugby in Ireland, and with Ireland’s captain Paul O’Connell being a long-standing Toyota brand ambassador, we’re delighted to be involved with bringing the excitement of the tournament to Irish fans and Radio Nova keeps the listeners up to date with the latest team news and analysis on the show.”

NOVA’s CEO & Programme Director, Kevin Branigan, said, “We provide a great mix of music and sport on Saturday afternoons and Toyota bring a rich heritage of support to Irish rugby, so we are delighted to be working with them during the Rugby World Cup on NOVA.”

Radio NOVA broadcasts to Dublin city, county and commuter belt (Kildare, Meath & Wicklow) and is aimed at adults aged 25-54 in the region. The station has 143,000 listeners as per the most recent JNLR radio ratings.

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