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Toyota Confirms Exclusive Title Sponsorship Deal with Anton Savage Show

Toyota are the title sponsorship of the show until the end of December 2015.

Toyota Ireland is delighted to confirm its exclusive title sponsorship of the Anton Savage Show; weekdays on Today FM. Toyota previously sponsored the Ray D’Arcy show on Today FM in late 2014.

Toyota are the title sponsorship of the show until the end of December 2015. The sponsorship package includes:  

  • 45 branded idents a week (9 per day)
  • 10 branded show promos from Monday to Sunday across the Today FM schedule

Anton Savage has been on Today FM regular, having hosted his own Savage Sunday Show on Today FM as well as filling in for Matt Copper on the Last Word and also contributing to a regular motoring feature on the show.

Anton’s new show airs between 09:00– 12.30, Monday to Friday.

“We are delighted to continue our association with the Anton Savage show on Today FM midday show and look forward to building our relationship with Anton, his team and listeners. Anton is a well-known aficionado of motoring and we feel just as at home with him as I’m sure the listeners will, so it’s a great fit for us all”

Steve Tormey, Chief Executive, Toyota Ireland

“Having Ireland’s most popular car brand remain as sponsors is a great endorsement of Anton Savage’s new show and we’re thrilled that Toyota has confirmed its exclusive title sponsorship. Anton will bring a fresh perspective to our listeners and along with Toyota, we’re looking forward to welcoming a stellar line up of Irish and international guests.”

Frank Dillon, Sponsorship and Promotions Director Today FM, said
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