Creative Overview
In this major multi-platform marketing campaign, we are shown that there are exceptions to the rule. The evocative footage of the ad celebrates the role of the busy parent and shows that in a single day mums and dads play dozens of roles: a lifeguard, rock, saint, smoother, supporter, healer, spoilsport, and memory maker, in addition to working a full-time job. In other words they need to be all things to all people.