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Designing Quality

Learn how quality is built-in at every stage of our design process

Nothing is left to chance when it comes to delivering outstanding quality. We use precision methods and rigorous testing on all products.

The job of building the highest quality into our vehicles starts right from the initial design process. Every new model undergoes rigorous testing, using computer modelling, laboratory tests and thousands of kilometres of real-world driving.

When it comes to product development, we scrutinise every detail to look for potential problems and to share knowledge and experience among our engineering teams. Our strict standards and well-established processes enable us to build the foundation for the quality built-in at every stage.

Real-world testing over thousands of kilometers on public roads.

All data collected is scrutinised to ensure perfect performance.

Testing in extreme conditions.

Rigorous testing ensures quality

To understand how our vehicles will perform in your hands, we carry out thorough research and testing, both in the laboratory and on real roads.

When it comes to securing quality in our products, we leave nothing to chance. Before any new vehicle goes on sale, it will have undergone rigorous testing and measurement, in the laboratory, on private test tracks, and over thousands of kilometres of public roads, in extreme conditions. The data we collect is scrutinised to ensure that when you drive the vehicle, performance is outstanding.

European durability tests

All our vehicles undergo thorough real-world testing to make sure performance meets the standards we demand, and to check for any potential problems.

The European Durability Test is a rigorous assessment of how our new models perform in the contrasting climates and varying road surfaces found across the continent. Each new vehicle will cover more than 100,000km of driving, including Arctic trials in northern Sweden, rough road driving in Russia, and smooth, fast highway cruising in Germany. The data produced is analysed to detect any issues and enable improvements or corrections to be made, before the vehicle goes on public sale.

“From now on, I want everybody to put their efforts together and unite in finding a way to make superior vehicles.”

Kiichiro Toyoda, Founder Toyota Motor Corporation

Winter street in Northern Europe.

European country road.

Highway in cold parts of Europe.

Developing Quality Methods and Skills

When we develop a new vehicle, we start thinking about where and why problems might occur, right from the start. Knowing where risks exist and producing solutions to avoid any issues they might provoke are key to building ever better cars.

Development Process Improvements 

Design Review Based on Failure Mode (DRBFM)

The development stage of a new product or component is a crucial time for identifying and addressing any problems. Taking action at an early stage can prevent more serious and harder-to-fix issues occurring closer to production.


We use Design Review Based on Failure Mode as a PROACTIVE preventive technique, in which designers focus on areas of change, pinpoint any potential problem areas and apply knowledge they have gained from previous projects.




They then work on producing design solutions which are reviewed by experts and specialists. Our young engineers are given specialist training in the concept and application of DRBFM, so we are constantly developing people with the advanced technical insights and skills to meet future design challenges.

“We are working on making better products everyday by making improvements everyday.”

Kiichiro Toyoda, Founder Toyota Motor Corporation

Proactive Prevention cycle to prevent reliability problems from the design stage.

Fundamentals of proactive prevention cycle to identify and address issues.