ED2 – that stands for European Design Development – opened in 2000 and is responsible for many different aspects of design development, including vehicle exteriors, interiors and colours, the production of models and design surveys. Its multi-national team interprets global design trends and translates them into designs that will have direct appeal to European customers.
The studio has contributed to many notable production cars, including the original Yaris, Verso and Avensis, and it has had specific responsibility for the current Yaris model and new Toyota C-HR crossover.