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  4. What is our sustainable mobility strategy?
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Our Electrification Sustainable Mobility Strategy

Our technology roadmap brings together a broad range of environmental technologies for cleaner, more efficient future mobility, including hybrid electric, plug-in hybrid electric, battery electric power and fuel cell electric systems. Each technology moves us closer to our goal of creating the ultimate eco-car. By 2050 we aim to reduce our vehicle CO2 emissions by 90% compared to levels in 2010.

Our strategy to reach this goal is to accelerate the development and the popularization of electrified vehicles – hybrid electric, plug-in hybrid electric, fuel cell electric and battery electric vehicles. By around 2025, every model in our Toyota and Lexus ranges will either be a dedicated electrified vehicle or will be available with an electrified powertrain as an option.

We will reach that ambition by accelerating the popularization of electrified cars, aiming to put more than 5.5 million on the road every year, by 2025. By 2030 our aim is for at least one million of these to be zero-emissions vehicles.


To achieve our goals, we can call on our industry-leading experience of having already sold more than 15 million electrified vehicles worldwide since we introduced hybrid electric technology to the car market with the original Toyota Prius in 1997. With the constant improvement of our hybrid know-how and by monitoring the way people choose and use their cars, we can deliver technical innovation in ever-better vehicles that combine more environmentally friendly performance with strong customer appeal.

Our multi-award-winning Hybrid Synergy Drive hybrid power system is the core technology shared by all the different powertrains in our roadmap. The fact it is modular in design means that it can easily be adapted for use in different types of vehicle. In plug-in hybrid electric vehicles, it is largely unchanged but uses a more powerful battery that can be recharged from an external power supply. In battery electric vehicles its format is simpler with no petrol engine and a more powerful electric motor. In fuel cell electric hybrids the petrol engine is replaced by the fuel cell stack, to generate electricity from hydrogen fuel with no harmful tailpipe emissions.