Toyota Ireland CSR and Social Contribution Policy

Introduction

Corporate Social Responsibility

Since its foundation Toyota has continuously strived to contribute to the sustainable development of society through the manufacturing and provision of innovative and quality products and services that lead the times. In order to contribute to sustainable development, Toyota believe that interacting with its stakeholders groups encompassing, customers, employees, business partners, shareholders and local communities is of considerable importance. Our Corporate Social Responsibility polices mean that Toyota always endeavour to build and maintain sound relationships with our stakeholders through open and fair communications

Social Contribution

We believe that our contribution to society must go beyond providing great products and fostering economic prosperity. Working closely with not-for-profit partners or non-governmental organisations, we seek to make a real difference to the communities in which we live, work and serve. Working with local communities and stakeholders Toyota Ireland promotes various programmes on environmental awareness, road safety and technical education which are outlined below.

Toyota Ireland's Activities

Environment

Toyota Ireland to continue to support Ireland’s young environmentalists through ECO-UNESCO’S ‘Clubs In Action’

Toyota Ireland is proud to announce their continued support to the ECO-UNESCO ‘Clubs in Action’ programme by providing €20,000 in Seed Grants in 2012. ECO-UNESCO is Ireland’s environmental education and youth organisation. The ECO-UNESCO ‘Clubs In Action’ programme provides an outlet for practical and hands-on action projects that address specific environmental issues in local areas.

The ‘Clubs in Action’ programme offers ECO-UNESCO Clubs the opportunity to apply for Seed Grants to carry out a day-long or weekend activity to raise awareness about an environmental issue in their local area. Successful Clubs also have the opportunity to link in with their local Toyota dealerships. Clubs are invited to submit a project proposal in one of six categories including; local clean up, tree planting, energy saving, ECO-Transport, recycling or other environmental awareness raising activities. Bronze, Silver and Gold Seed Grants of up to €1,000 are awarded to successful Clubs in accordance to their budget.

In 2011, the Clubs In Action grant scheme was particularly successful. Toyota’s Seed Grants were awarded to 18 clubs from nine different counties who went on to complete environmental action projects in their local communities ranging from tree planting, community gardening clean-ups to energy auditing, seaweed composting and even the creation of a sustainable music festival. The ECO-UNESCO Clubs Programme has gone from strength to strength, with an increase of 39 additional clubs over the last 12 months, bringing the total number of active clubs across Ireland to 163, and directly involving 3,225 young people.

Commenting on the programme, David Shannon, Managing Director at Toyota Ireland said: "Toyota has long been a believer in the importance of environmental sustainability; we have pioneered the research and development of technology such as Hybrid that will ensure a greener future for our planet. We are delighted to continue our partnership with ECO-UNESCO and provide the resources to help young people in Ireland with the tools to generate awareness on the environment and help regenerate local communities across Ireland."

"ECO-UNESCO was delighted with the success of our first ‘Clubs in Action Programme’ in 2011. In addition to completing outstanding environmental action projects throughout the country, the ECO-UNESCO Clubs delivered creative awareness-raising activities and successfully involved their local community groups, authorities and schools which ensured the highest level of positive sustainable impact. We are delighted with our continued partnership with Toyota and its dealer network into 2012. We believe this mutually rewarding relationship helps us achieve our goal of raising environmental awareness and empowering young people." Elaine Nevin, National Director of ECO-UNESCO.

ECO-UNESCO’s ‘Clubs in Action’ initiative is supported on a European level by the Toyota Fund for Europe, which grants financial support to local projects that have the potential to have a positive impact on the local environment and society. As a key partner, Toyota Ireland also sponsors the ECO-UNESCO Club of the Year Award, and has provided an eco-friendly Toyota Prius to the organisation.

Clubs wishing to apply for a grant in 2012 can do so by registering online at www.ecounesco.ie or by contacting ECO-UNESCO at +353 662 5491/ clubs@ecounesco.ie

Toyota Technical Educational Programme

In 2006, together with the Toyota Technical Educational Programme (T-TEP), the Toyota Fund for Europe (TFfE) started a new project aimed at improving the quality, results and overall attractiveness of automotive education programmes for young students. T-TEP, which fosters excellence in automotive mechanics education, currently supports more than 220 automotive schools in 23 European countries.

Toyota Ireland supports the education and training needs of apprentices and technicians through the Toyota Technical Education Programme (T-TEP) by the provision of training vehicles, equipment and information to a number of Technical Institutions including Dublin Institute of Technology and Cork Institute of Technology. In addition Toyota Ireland provides support to the Department of Education in preparing apprentices for events such as Euro Skills and World Skills competitions.

Toyota Cars for Good Programme

Toyota Ireland are involved in a number of charitable and Corporate Social Responsibility initiatives with organisations such as Vincent de Paul and ECO UNESCO to name but two. However given that many charitable organisations continue to struggle to raise funds during the current economic climate Toyota Ireland and its employees wanted to do more to assist the ongoing work of charities in Ireland.

Therefore in 2012 we have introduced the Toyota Cars for Good programme which will see a vehicle up to the value of €20,000 being donated to two Irish charities chosen by Toyota Ireland employees each year. The charity can use the vehicle for either their day to day activities or in a fund raising programme to generate extra revenue for their organisation.

The two recipients of vehicles for 2012 who were chosen from the numerous submissions given by Toyota Ireland staff are Pieta House who work to prevent suicide and self harm and the Laura Lynn Children’s Hospice Foundation which provides support to children with life limiting conditions and their families. Toyota Ireland are delighted to be able to assist both of these organisations in their work.