Toyota Ireland’s Brand Ambassadors
Irish Boxing Hero Katie Taylor Renews Ambassador Deal with Toyota Ireland and Fronts New RAV4 Ad Campaign
Toyota Ireland is delighted to announce that it has extended its ambassador deal with Irish boxing hero Katie Taylor through 2016 and that she will be fronting the advertising campaign for the all-new RAV4. Katie Taylor has been a Toyota brand ambassador since 2010.
The new RAV4, which will be unveiled in Toyota dealerships across the country at 7:00pm on March 14th, will be driven by the Olympic, four-time World and five-time European Amateur Boxing Champion as she progresses her inspirational boxing career and prepares to defend her Olympic title in Rio in 2016. The advertising campaign featuring Katie alongside a stunning RAV4 commences on March 11th.
The fourth generation RAV4 features all-new distinctive, sophisticated styling, refined, premium-quality interior design, a new Integrated Dynamic Drive System and an engaging drive with fuel efficient powertrains. The beautifully appointed SUV is equipped with a host of technological features including a reverse parking camera and the Toyota Touch multimedia system, as well as a huge array of safety features such as VSC, Hill Start Assist Control and 7 airbags fitted as standard.
Katie Taylor said, "I’m delighted to be continuing my work with Toyota and am really impressed with the new RAV4. I love the new design, which together with the elevated driving position and the huge amount of interior space makes the new RAV4 the perfect car to get me on the road to Rio in style. I’m proud to be featured alongside it in Toyota’s new advertising campaign."
Speaking at the presentation of the Toyota RAV4 to Katie Taylor, Marketing Operations Manager for Toyota Ireland, Ian Corbett, commented: "We’ve had a wonderful relationship with Katie since she first came on board as a Toyota brand ambassador in 2010. Katie is a brilliant role-model and is one of the most recognised sports personalities in Ireland and beyond. We’re very proud to have her on board as the new Toyota RAV4 ambassador."
Toyota Ireland extends association with Paul O’Connell Until 2015
Munster and Ireland Rugby Star Represents Toyota Ireland in the Land Cruiser
Toyota Ireland extend their relationship with Munster and Ireland rugby hero Paul O’Connell until 2015. The 85 time capped Irish Rugby international, who has opted for the new generation Land Cruiser as his car of choice, has been a Toyota brand ambassador since 2010.
Commenting on today’s announcement, Ian Corbett, Marketing Operations Manager for Toyota Ireland said, “Paul has been a fantastic ambassador for Toyota since we kicked off our collaboration in 2010. As a former captain of Munster, Ireland and Lions rugby squads he has achieved legendary status in the game, and we are proud to continue our relationship with him as he represents Toyota Ireland in a vehicle which itself has achieved legendary status as the world’s best-selling four wheel drive – the Land Cruiser.”
Paul O’ Connell commented, “I’ve really enjoyed working with Toyota over the past two years and look forward to our continued relationship. “As a recognised sports professional representing my country, it’s very important to pick the right brands to work with and you don’t get much better than Ireland’s number 1 car brand. I am a big fan of the Toyota Land Cruiser. It’s the perfect car for me in so many ways – it’s very spacious, looks great and performs equally well in the wilds of the countryside as it does in the city.”
Micheál Ó Muircheartaigh
Micheál Ó Muircheartaigh is a renowned figure in Irish broadcasting as a GAA commentator and has long been a champion of the Irish language. Toyota Ireland holds a long-lasting friendship with Micheál since he became a brand ambassador for Toyota Ireland.
"I come of age this year as a driver of Toyota cars and as is the case with most people when they take a glance backwards it seems like yesterday since I drove my first Toyota."
Micheál drives a Toyota Avensis.
"I like to believe that my current Toyota is a successor in direct line to that Carina; it is a 12 D Avensis and it has ’seen’ hundreds of matches and other events in it's meander all over the country. What I like most about it is its utter dependability so much so that I almost take that aspect for granted. It wakes up with ease in the morning"
Fionnuala Britton has picked the all new Auris as her car of choice as she prepares for the World Cross Country Championships on the 24th March. In December 2012, Britton became the first woman to successfully defend the European Cross Country Championship title. Last month she produced an outstanding performance to win the 2013 Great Edinburgh Cross Country.
Commenting on today’s announcement, Ian Corbett, Marketing Operations Manager for Toyota Ireland said: “We, at Toyota Ireland, are delighted to announce this brand ambassador deal with Fionnuala Britton.
When it comes to athlete sponsorship, our aim is to partner with people that show exceptionally high standards and dedication to their craft. Fionnuala has been the outstanding performer in Irish athletics in recent years and we look forward to supporting her through the World Cross Country Championships and beyond in her quest for qualification to the 2016 Olympics in Rio.”
Fionnuala Britton commented:
“I am delighted to become an ambassador for Toyota here in Ireland. Training mostly from Dublin and with the typical inclement weather it is fantastic to have reliable wheels to take me to and from training. I love the look of the Auris and I am greatly impressed with the cars fuel efficiency and comfort.”