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Prius. Toyota Hybrid Synergy Drive. Full Hybrid, Full Satisfaction

Launched in Japan in 1997 and in Europe in 2000, the first generation Prius was the world's first mass-produced full hybrid vehicle. The name Prius, 'to go before' in Latin, quickly became symbolic of a car that was launched even before environmental awareness had become a mainstream social issue. A brilliant work in progress, three generations of the car have seen significant improvements to successive evolutions of Toyota's full hybrid drivetrain. A new, lightweight, 1.8-litre petrol engine replaces the 1.5-litre unit of the current Prius. Total system power output has been increased by over 30% to 136bhp (100kw), yet fuel consumption has been reduced by over 23% to only 3.9l/100 km (72.4mpg), and CO2 emissions reducing by almost 26% to just 89 g/km- a best-in-market figure unmatched by any other family car.


At a glance

Prius features

  • Prices from: €28,685 (*Prius includes reduction of VRT €1,500)(excludes delivery related charges)
  • Yearly road tax from €160
  • Engines: 1.8 litre petrol
  • Grades: HSD
  • Transmission: CVT (automatic)
  • Body: 5 door hatch back
  • NCAP safety rating: 5 stars

Prius features contd.

  • Fuel economy improved by 9% to 3.9 l/100 km -the fuel consumption levels of a small city car
  • Highly tax-efficient CO2 emissions of just 89 g/km, reduced by 14%
  • VSC+
  • Driver & passenger SRS front, side and knee airbags plus SRS curtain shield airbags front & rear

Prius colours

Pricing

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Prices quoted are ex. Works

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* Lending criteria and terms and conditions apply. The credit provider is Bank of Ireland Finance. Bank of Ireland Finance is a registered trading name of Bank of Ireland. Full details available from your local Toyota dealer.